In this webinar, experts from Jato Dynamics market research and Gocious product decision analytics explore and discuss trends around customer behavior in manufactured products. Products today are growing in complexity with more and more options being available in an attempt to capitalize on consumer demand for customization.
Matt Weiss from Jato Dynamics North America shares some of their market research along with trends from across the manufacturing industry with some specific examples from the automotive market.
Gocious shares how you can better understand and control the complexity of options within your product definition using product decision analytics and a roadmap management software, to ultimately meet your customer and market needs.
