Using competitive analysis in your product planning

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Analyzing your competitive products is essential to making sure your planned product has the best chance of success in the marketplace. Identifying your strategic advantage over the competition is a key step toward commercial success.

In this webinar, you will learn:

  • Three methods that can be used to do competitive product analysis
  • The pros and cons of those methods
  • How to get the most benefit from competitive analysis
  • How to use Gocious product roadmapping software for competitive product analysis

 

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Speakers

jeff-strunk

Jeff Strunk, Gocious LLC, Product Management Consultant

Mark Kapczynski

Mark Kapczynski, Gocious LLC, CMO

Simon Leyland-1

Simon Leyland, Gocious LLC, Director of Customer Success