Who We Are

We started Gocious, a Southern California based startup, specifically to help discrete manufacturers bring great products to market by providing product teams and decision-makers the capabilities and environments necessary to define, decide and communicate changes to their product portfolio faster and with more confidence.

The Gocious Team in front of our office

A focus on the early stages of planning

Current systems available in the market, such as CRM, ERP, PLM, and CPQ, all provide effective mechanisms for planning and controlling product and customer lifecycle; however, they all assume that the product idea is already known. Before these systems get involved, there is a need to research and communicate the product concept from a business perspective. Our studies show that high-level planning around products and features today happens mainly in isolated systems such as spreadsheets, emails, and presentation tools that are not standard and require a high level of effort to align a team. There is also no central space for product teams to analyze and research the products and features customers need.

Our vision is to build all-in-one product management and decisioning software. We want to offer everything a company needs to manage their product definition, analytics and roadmap in a single digital experience. With today's technology, we envision product teams' ability to make decisions at speed, to reach out to a wide audience to exchange ideas and bring alignment, and communicate the product mix that best meets customer needs with accuracy.


Jake Shafran
CEO and Chairman of the Board

Jake Shafran is CEO and Chairman of Gocious, where he oversees company direction and ensures delivery of industry-leading product planning software for discrete manufacturers. Jake is also Chairman of JATO Dynamics, a company he founded in 1984 to implement and develop his innovative ideas for collecting and supplying competitive market intelligence for automotive manufacturers across the leading countries of Europe.

During his time with JATO, Jake has worked in partnership with virtually all key industry stakeholders and has led the company's growth and development from a small boutique research enterprise to a thriving company with an international footprint across over fifty countries.

Prior, Jake commenced his market research career with ERC Statistics, a pioneering London-based research company focusing on syndicated, multi-country consumer product research. While at ERC, Jake prototyped several research programs, including information services for the automotive industry.

Maziar Adl
Co-Founder and Chief Technology Officer

Maziar is a strategic leader with a record for spearheading the successful design and rollout of medium to large-scale technology roadmaps and transformation. Throughout his career, Maziar has become renowned as an expert in improving organizations and teams' long-term performance strategies using better, accessible, and timely information and analytics. Prior to Gocious, Maziar worked at Experian, where he oversaw a major transformation to pivot and modernize Consumer Services division products, including developing a new enterprise SaaS platform and product family in the cloud.

The team and culture

We have a diverse team of talented individuals that love creating solutions for our customers. We appreciate the value of a great culture in making a dedicated team. We hope you join us on our journey so we can contribute to building better products.

We believe better products make a better world, reduce waste and increase happiness.

Read more about our culture.