Just Released: KPI Sets and KPI Roadmaps

As a global product management leader, you now have access to the new KPI Sets and the KPI Roadmap, tools designed to help you measure and visualize the impact of your product roadmaps across regions and teams. With this update, Gocious empowers you and your teams to make data-driven decisions, ensuring your product portfolios align with global market demands and business objectives.

What Are Product Roadmap KPIs?

Product Roadmap KPIs (Key Performance Indicators) are measurable metrics that track the success of your product roadmap. A product roadmap outlines the milestones for the release of new products or upgrades. By associating KPIs with each milestone, organizations can forecast their roadmap's overall business or market impact, delivering actionable insights for decision-making.

From Individual KPI Tracking to Insightful KPI Sets

Global product management teams often need to track multiple metrics that complement or compete with each other. Instead of reviewing individual KPIs, grouping relevant KPIs into a set provides more comprehensive insights and saves time compared to relying on a single metric.

The following are some of the key advantages of using KPI sets vs. tracking individual KPIs. 

Holistic Evaluation: One KPI alone may not provide a complete picture of performance or alignment with an objective. As an example, for financial health tracking, a set of KPIs allows you to evaluate both revenue and margin simultaneously for a balanced view of progress. 

Trade-Off Analysis: KPI sets help to visualize trade-offs, such as revenue increase vs. increased costs or increased CO2 emission, ensuring that decisions align with broader organizational goals, like profitability or sustainability. 

Strategic Alignment: A KPI set helps you determine which initiatives align with long-term goals. For example, if your company prioritizes sustainability, you can track metrics like CO2 emissions alongside financial KPIs to ensure your strategy meets both environmental and business objectives. 

Comprehensive Forecasting: Analyzing multiple KPIs together allows you to forecast the overall impact of product roadmap changes on various business aspects, including cost, customer acquisition, or market share. This helps your team prioritize initiatives with the highest value and return on investment.

Learning and Improvement: A set of KPIs allows you to review past decisions in greater depth. For example, if a product fails to meet its revenue goals, examining relevant KPIs like customer adoption rates or pricing strategies can reveal gaps and guide future improvements.

Introducing the KPI Set Roadmap Feature

Using a set of KPIs provides a balanced, multi-dimensional view of performance, enabling better decision-making, forecasting, and alignment with strategic goals. Our new KPI Set Roadmap helps you take your product portfolio management to the next level. With this tool, you can:

• Configure Custom KPI Sets: Set quantifiable metrics to evaluate the impact of product changes.
• Visualize Impact: See how decisions shape your product portfolio over time.
• Inform Strategy: Gain a clearer understanding of how your roadmap affects your broader business goals.

This feature ensures that every adjustment to your product portfolio is backed by data, providing a comprehensive view of its cumulative impact.

The Key Benefits of KPI Set and KPI Roadmaps

In most cases, a new product or feature is evaluated in isolation. Product management teams consider whether the project or product makes sense for the market and how much revenue it will generate. With a KPI-set roadmap, product managers can examine the impact of many changes over time and across one or more products in the portfolio. This gives them insight into the net effect of all the changes over time rather than a case-by-case scenario. 

By leveraging KPI sets and KPI set roadmaps, product managers may realize that even though each project passes a certain threshold in increasing market share, the overall portfolio may still fall short of achieving the overall goal, such as market share, in X months or years. With our new roadmap, your teams will gain a deep understanding of the impact changes have, leading to more strategic action. 

Know the Impact of Every Change

With the KPI Set and KPI Roadmap feature, every decision in your product roadmap becomes measurable. Quantifying outcomes allows teams to understand how individual updates or product changes affect key metrics such as cost, revenue, customer acquisition, or sustainability objectives.

For example, if a feature upgrade helps a company achieve one goal at the cost of another, the roadmap provides a balanced view of the trade-offs involved. This data empowers product managers to justify their decisions to stakeholders with concrete numbers, ensuring every change contributes positively to business goals or aligns with broader organizational values.

Learn from Past Decisions

Reviewing the outcomes of previous initiatives is invaluable for teams aiming to improve their strategic planning. By analyzing historical KPIs, product managers can identify what worked, what didn't, and why.

For instance, if a past release intended to increase revenue fell short of its goals, examining associated KPIs (like customer adoption rates or pricing strategies) can reveal gaps in execution. Lessons learned from this analysis can inform future product development efforts, minimizing the risk of misalignment, and leading to smarter decisions.

Make Informed, Data-Driven Decisions

Product managers can rely on data, not assumptions or gut feelings, when planning future releases, to guide decision-making. KPI Set Roadmaps enable managers to visualize and forecast the collective impact of their choices. This comprehensive view helps prioritize initiatives that offer the highest value and return on investment.

For example:

• Does a proposed product align with your company's commitments?
  If your company is committed to sustainability, you can assess CO2 emissions reductions alongside other KPIs like cost efficiency or customer acquisition to strike the right balance.
• Should you prioritize a low-cost feature or a high-value one?
  By projecting revenue, customer adoption, and market impact, you can determine which option aligns better with your company's strategic goals.

Informed decisions not only boost organizational confidence but also ensure resources are allocated to the most impactful initiatives.

Monitor Long-Term Success

Success in product management isn't just about short-term wins; it's about sustained impact over time. KPI Set Roadmaps allow teams to track the progression of key metrics, offering insights into whether roadmaps are aligned with evolving business and market needs and take action to correct misalignment sooner.

For instance, a company may aim to grow its market share by 20% over three years. By monitoring KPIs, including product adoption rates, customer retention, and regional sales, teams can see if they're on track to meet this target. If the data reveals gaps, the roadmap provides an opportunity to recalibrate strategies and implement timely adjustments.

This continuous monitoring ensures that roadmaps remain relevant and effective, fostering a culture of proactive improvement rather than reactive troubleshooting.

How It Works

With the Gocious KPI Set feature, product managers can capture and forecast a collection of product metrics for each new offering or change in features on any release. These metrics can include: 

• Cost and Revenue
• Product volumes
• Customer acquisition rates
• Sustainability metrics, like CO2 emissions
• Time to market
• Customer lifetime value
• Gross margin
• Profitability

For every product release or feature update, you can visualize these metrics collectively and individually to monitor performance and spot trends.

Example: Setting and Achieving Sustainability Goals

As an example, let's look at how a company that prioritizes sustainability as an important objective might use the KPI Set Roadmap to its advantage. The organization may decide to reduce the CO2 emissions of its product portfolio. To do so, they can capture the reduction of the CO2 emission that every upgrade to a product in their portfolio will have in the future. 

A KPI Set Roadmap can then show the total CO2 emission reduction across all products over a specific period or filter the data down to a single product line. The organization can see the impact of all the changes in CO2 emissions over time.

The Product KPI Set roadmap will then quantify future progress and show the impact of changes, allowing product teams to verify whether the product strategy aligns with organizational needs or if adjustments are required. 

For example, if an organization wants to reduce CO2 emissions but can only do so within certain budget constraints, product managers will need to forecast not only CO2 reduction for each new release but also the cost.

Accessing the KPI Set Roadmap

The KPI Set Roadmap is now available for all active Gocious users. New clients will also have access to this feature upon joining the platform.

Compatibility and Integration

Gocious integrates seamlessly with popular product development tools like JIRA and other business platforms through our Open API functionality.

What's Next for Strategic Portfolio Management?

This year, Gocious will continue to focus on streamlining routine tasks to help product teams make informed decisions faster and with greater confidence. These features take routine, time-consuming tasks and make them efficient, repeatable, and far easier for product teams to use.

The KPI Set Roadmap brings you enhanced clarity, transparency, and efficiency across your product development and management teams in manufacturing organizations. Plus, with several exciting new features coming in 2025, you'll be equipped to take your product strategy even further.

Ready to See KPI Set Roadmaps in Action?

Discover how the KPI Set Roadmap can transform your product strategy. Schedule a free demo with our product team today to see how Gocious product roadmap software can revolutionize your product strategy.