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4 minute read
For large-scale manufacturers and companies managing complex product lifecycles, product management is often a daunting puzzle. Coordinating multiple teams, tracking dependencies, and ensuring strategic alignment across product lines is no small feat. Traditional tools often fall short in managing the intricacies of complex products within sophisticated product portfolios.
Enter the Gocious Model—a transformative solution tailored to address these challenges head-on.
Thinking Beyond Product Roadmap Software
Gocious is not just another roadmapping tool. We’ve built (and continue to expand) a comprehensive strategic portfolio management platform uniquely designed to empower manufacturing product teams dealing with large-scale, intricate product portfolios. While traditional tools focus on timelines, to-dos, and task lists, Gocious centers the conversation around what truly matters—alignment, priorities, and outcomes.
The Building Blocks of Strategic Portfolio Management
Strategic portfolio management isn’t about micro-managing tasks. It’s about driving the strategic vision behind a product portfolio and ensuring every part of the lifecycle is accounted for. By leveraging cross-functional integrations, Gocious enables organizations to:
Oversee and Manage Extensive Product Portfolios
Gocious creates centralized oversight by consolidating all product data into a single platform, allowing teams to manage hundreds or thousands of products and variants without losing sight of the key performance indicators that matter to each company.
As product lines expand, the platform’s scalable nature supports complex portfolios, ensuring no product is overlooked. Seamless updates and clear visual dashboards make it easy to monitor the progress and status of every product in the portfolio.
Align Teams from Engineering to Product Management to Marketing on Shared Goals
We help companies break down silos by connecting cross-functional departments, including engineering, marketing, sales, and operations, with real-time data and unified objectives. When companies can establish shared KPIs and ensure all departments are working towards the same strategic outcomes, such as time-to-market or customer satisfaction. The Gocious platform seamlessly integrates with existing tools used by different teams to create a cohesive workflow that fosters alignment and efficiency at all stages of the product lifecycle.
Track Real-Time Data and Custom Key Metrics
Managing products requires having the latest information available in a shared location so all product leaders see the same thing. Gocious empowers teams to stay informed and aligned by setting and tracking the key metrics that matter most to their work. When stakeholders can update data and share those updates with their collaborators in real-time, everyone stays in the loop and risks are mitigated.
Real-time monitoring ensures that both planned outcomes and implemented solutions are tracked, creating a continuous feedback loop for optimization. Additionally, teams can track insights based on performance metrics and customer feedback, helping organizations dynamically adapt their strategies to align with evolving goals and market needs.
Create and Manage Product and Feature Lifecycle Roadmaps
One of the standout features of Gocious is the ability to manage product lifecycle roadmaps in support of modular product development for cyber-physical products. Companies with highly complex products, such as vehicles, industrial machinery, medical equipment, and electronics, comprise multiple modules, such as computer chips, electronic components, hardware and physical components, energy sources, and the consoles that integrate them. Each module has its own team, timeline, and milestones due to the nature of their complexity.
With Gocious, companies gain the tools to manage these parts of the process while maintaining a clear view of the overall product’s progress.
By breaking down massive projects into smaller, trackable components, Gocious helps teams:
- Plan effectively
- Track dependencies
- Manage cyber-physical product lifecycles at the feature and module level
This modular approach aligns seamlessly with the Scaled Agile Framework (SAFe), where projects are broken into manageable chunks like Portfolio Epics and ART Backlogs. However, Gocious tools also align with the traditional Stage-Gate Framework, helping companies align their phases to reduce delays and keep stakeholders informed of progress. The versatility of the Gocious Model makes it the ideal system to support companies working on hybrid frameworks.
How Gocious Supports Hybrid Funding Models
A critical challenge in product development is funding. Traditional methods often require companies to budget for an entire project upfront, while newer approaches like SAFe promote funding smaller portions to develop a Minimum Viable Product (MVP) before deciding on further investment.
Gocious supports hybrid funding models, creating flexibility for organizations navigating this transition.
With traditional funding, product teams can use Gocious to plan the entire product based on a full lifecycle funding plan. In a hybrid approach, product teams can use Gocious to break their plan into smaller projects, creating phases and tracking progress that matches incremental funding.
This flexibility is especially crucial for organizations balancing legacy systems with modern agile practices.
The Benefits of Tracking from Ideation to Market
Unlike tools that only focus on tactical execution, Gocious addresses the entire lifecycle of a product—from inception to launch in the market. This includes:
- Developing a business case
- Sharing and tracking the business case across teams
- Aligning pricing, marketing campaigns, and distribution
- Monitoring the product’s lifecycle post-launch
For platform manufacturers and industries like automotive, Gocious tracks not only plans but also solutions, features, and product specifications. One example is when manufacturers can track product lifecycle roadmaps from when a product enters the market to its planned improvements to the eventual deprecation.
Product teams can also manage feature lifecycle roadmaps, covering when features are introduced, updated, or retired across product iterations. Knowing what features are available at all times—when new ones are going to launch to the market and when older features are scheduled for deprecation—makes product planning far more efficient across the portfolio.
The Gocious Library of Features and Products
One of Gocious’ most strategic advantages is the ability to conveniently manage a library of features and products. Gocious provides a clear overview by feature and product libraries and tracks these details across multiple plans. For instance, an automotive manufacturer can track cars across model years and instantly see which models share certain features or specifications but differ in other ways using portfolio dashboards. This capability ensures manufacturers maintain a holistic view of their portfolio, enabling better planning, tracking, and decision-making.
The Gocious Mission to Help Manufacturing Product Teams
At our core, Gocious aims to solve the unique challenges of product development for manufacturers at scale. We’re bridging the gap between managing teams and managing entire portfolios, ensuring every piece of the puzzle—from ideation to market launch—is strategically aligned. For organizations striving to manage sophisticated, multi-layered products, Gocious provides not just a product roadmap tool but a transformative approach to strategic portfolio management.
Ready to transform your product management processes? Discover the Gocious model today by booking your personalized demo of our product intelligence platform.