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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

Best Practices for Aligning Product Evolution with Customer Needs in Industrial Manufacturing

Many industries are adapting to evolving technology and innovation, especially in manufacturing. It's the same story with industrial manufacturing. Embracing new technologies and responding to shifting customer demands is essential to stay competitive in today's marketplace.

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Product Forecasting: How to Build Forecasts that Shape the Future of Your Company

Forecasting your product line's future is not just an exercise in planning—it's critical to your company's survival. A well-crafted forecast helps you anticipate market demand, adapt to shifting customer preferences, and stay ahead of your competitors. Whether you're managing software products that evolve with new features and updates or physical products that require eventual sunsetting, product line forecasting empowers you to make data-driven decisions.

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The Top Frustrations Manufacturers Face in Product Development

And How to Fix Them with Product Roadmap Software

Bridging the gap between innovation and tangible business results is crucial in manufacturing. This success requires a balance of user-friendly design, quality engineering, and effective sales strategies. Companies must balance these competing needs, all while ensuring that their products meet quality standards, market demands, and cost efficiency. 

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To Fund or Not to Fund: 5 Helpful Questions to Ask About a Struggling Product Line

In the lifecycle of any product portfolio, there comes a time when certain products underperform, leaving decision-makers with a difficult question: Should you continue to fund or phase them out? Underperforming product lines can drag down your portfolio's overall performance, siphon resources, and reduce profitability. Yet, there's also the potential that, with the right adjustments, these products could regain their footing. So, how do your product teams make this decision?

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Overcoming Common Hurdles in Heavy Equipment Product Development

Manufacturing heavy equipment requires the careful coordination of many dynamic parts. Not only do the hardware and mechanical components need to integrate seamlessly with software programming, but both parts must line up in the development schedule. Assuming the product comes together without issues, it must also satisfy the customer, delivering value in both expected and unexpected ways.

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Navigating Regulatory Challenges in Heavy Equipment Product Development

Product design and development are complex by nature. An intense amount of research, innovation, and testing is involved in designing new features that users find valuable. Add in the unique challenges presented by the associated regulating bodies of each industry, and the challenges extend beyond the technical complexity of the products themselves. 

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Practical Strategies for Balancing Innovation and Product Maintenance in Manufacturing

In product development, struggles often form between setting goals and following through on achieving those goals. Such is the conflict between innovation—creating new features and products—and maintenance—keeping existing products running smoothly. 

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How Platform Organizations Can Use Gocious to Strengthen Product Lifecycle Management

Platform organizations face specific challenges in managing their product lifecycle (PLM). These organizations, which rely on interconnected ecosystems of products, services, and stakeholders, must balance innovation with the need for solid returns on investment (ROI). Successful PLM is crucial to achieving this balance, but it can be complex for many organizations.

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New Product Introductions (NPIs): How to Accelerate Time-to-Market with Dynamic Roadmaps

The ability to introduce new products and introduce them to the market quickly creates a significant competitive advantage. However, accelerating time-to-market requires more than just speed; it demands precision, clarity, and the ability to adapt to changing circumstances. Dynamic product roadmaps are a powerful tool for achieving these goals, enabling product teams to streamline their processes, prioritize effectively, and maintain transparency throughout the product development cycle.

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Innovations in Product Development in the Manufacturing Sector

The manufacturing industry has long been a source of innovation in product development, from the Industrial Revolution to the latest advances in 3D Printing and the Internet of Things. With the nature of human creativity and the drive for continuous improvement, the industry will continue to experience revolutionary change driven by cutting-edge innovations in product development.

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Product Roadmapping and the Impact of Additive Manufacturing

Technology and methodologies may evolve, but one aspect of product development doesn’t change and that is the drive to build amazing products that change consumers lives. How companies get from the idea stage to putting their product in the lives of their customers is subject to constant change.

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The Best Roadmapping Tool for Platform Organizations

With platform organizations, having a clear and cohesive strategy is paramount for success. Navigating complex product configurations, aligning cross-functional teams, and maintaining transparency across diverse stakeholders can be challenging. This is where roadmapping software for complex products  come into play. 

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