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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

Looking Back at 2024: A Year of Innovation at Gocious

The end of a year is always a fitting time to reflect on organizational achievements. Here at Gocious, we look back on 2024 as a year of strong client relationships, innovation, and standout awards. It's been an exciting time to deliver empowering features—36 total this year!—that help our clients improve their workflows, save time, and focus on what matters most. Let's look at some of those highlights from the past twelve months.

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Why Product Managers Are the Unsung Heroes of Digital Transformation

There are many players involved in a company's digital transformation strategy, from expert consultants to outsourced tech teams to internal management. While external help and guidance can be crucial at the outset, the vital role of internal teams cannot be overlooked. 

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7 Ways Product Management Teams Leverage Gocious for Cyber-Physical Product Development

Modern consumers are driven by more than just price; they’re seeking high value and an amazing experience. That doesn’t mean value for their money isn’t a major factor, but it does mean that buyers are looking for products that deliver more than expected. For example, a company that designs, manufactures, and sells farm equipment at affordable prices and is designed to make routine farm work more efficient, saving the farmer time, fuel, and money, will have an advantage over other companies. This value-driven cyber-physical product combines sturdy hardware pieces with innovative software that goes above and beyond customer expectations. 

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Supporting Innovation in Medical Equipment Manufacturing with Strategic Product Planning

Innovation drives the medical equipment industry, pushing boundaries to create devices that improve patient outcomes, streamline healthcare delivery, and enhance quality of life. Yet, innovation in this sector needs to be more straightforward. Manufacturers must navigate a labyrinth of regulations, market demands, and technological advancements—all while ensuring safety and efficacy.

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The Road to Digital Transformation in Manufacturing and How Gocious is Helping Lead the Way

The road to digital transformation in manufacturing is a journey toward greater efficiency, agility, and innovation. As manufacturers face mounting pressures to keep pace with rapid technological advancements and evolving market demands, adopting a strategic digital approach becomes essential. From product development to the manufacturing floor, companies need implementation product roadmaps as well as a suite of tools that support their digital goals. 

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Scaling Product Portfolios: Gocious Solutions for Automotive OEMs

The automotive industry is in the midst of a profound transformation. With rapid advancements in electric vehicles (EVs), autonomous driving, and smart technology, Original Equipment Manufacturers (OEMs) are managing increasingly complex product portfolios. 

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7 Essential Technologies Manufacturers Can Use in Digital Transformation

Digital transformation is no longer a lofty ideal in the manufacturing sector but a necessity. As industries rapidly evolve, manufacturers face ever-increasing pressure to adopt technologies that improve efficiency, reduce costs, and ensure adaptability. Digital transformation is the integration of advanced digital technologies to revolutionize how companies operate, from production to supply chain management.

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Mastering Product Portfolio Management: 5 Crucial Benefits Gocious Delivers

Clarity, Control, Customer-Centric Success

Strategic product portfolio management provides the clarity and control required to adequately prioritize development initiatives and align innovation with market demands and long-term business goals. With clear portfolio oversight, companies can keep their teams aligned to strategic objectives, better address risks, and stay informed on market shifts. 

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Best Practices for Aligning Product Evolution with Customer Needs in Industrial Manufacturing

Many industries are adapting to evolving technology and innovation, especially in manufacturing. It's the same story with industrial manufacturing. Embracing new technologies and responding to shifting customer demands is essential to stay competitive in today's marketplace.

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Product Forecasting: How to Build Forecasts that Shape the Future of Your Company

Forecasting your product line's future is not just an exercise in planning—it's critical to your company's survival. A well-crafted forecast helps you anticipate market demand, adapt to shifting customer preferences, and stay ahead of your competitors. Whether you're managing software products that evolve with new features and updates or physical products that require eventual sunsetting, product line forecasting empowers you to make data-driven decisions.

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The Top Frustrations Manufacturers Face in Product Development

And How to Fix Them with Product Roadmap Software

Bridging the gap between innovation and tangible business results is crucial in manufacturing. This success requires a balance of user-friendly design, quality engineering, and effective sales strategies. Companies must balance these competing needs, all while ensuring that their products meet quality standards, market demands, and cost efficiency. 

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To Fund or Not to Fund: 5 Helpful Questions to Ask About a Struggling Product Line

In the lifecycle of any product portfolio, there comes a time when certain products underperform, leaving decision-makers with a difficult question: Should you continue to fund or phase them out? Underperforming product lines can drag down your portfolio's overall performance, siphon resources, and reduce profitability. Yet, there's also the potential that, with the right adjustments, these products could regain their footing. So, how do your product teams make this decision?

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