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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

How Product Roadmapping Tools Make PLE More Effective & Efficient

Increasing efficiency within your organization's product development process does not come in a one-size-fits-all solution. Each industry has unique challenges to launching the next best product. The product development approach best suited to your organization will depend on the size of your company, the complexity of your product lines, and your mindset for success

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How the WSJF Formula Gives Your Product Teams Clarity

Leading product executives know that building great products is both an art and a science. Even if they don't directly participate in the product development process, most product executives are well acquainted with the challenges of managing a portfolio of products. While creativity and outside-the-box thinking are encouraged, prioritization frameworks are also necessary for consistency and alignment. 

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Why Your Teams Should Build a Minimum Viable Product (MVP)

The manufacturing world is experiencing transformation, with an increasing number of companies adopting agile manufacturing practices. Adopting an agile framework requires a shift from creating fully-fledged prototypes for a specific stage of extensive testing to developing and continuously testing minimum-viable products (MVPs) instead.

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Three Agile Metrics to Track and Measure: Outcomes, Flow & Competency

Every organization needs to decide which metrics they will track and measure. These metrics are indicators of your company's internal health, the performance of your products on the market, and the efficiency of your processes. Without tracking, measuring, and analyzing these figures, there is no definitive way to show success, find improvement opportunities, or learn from mistakes. 

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Does Set-Based Design Lead to Better Products?

Every product development team wants to create the best product possible. It’s easy to generate and collect great ideas. Still, it’s more challenging to explore the best options, let alone decide on the winning version that will please the customer and be commercially viable. Scoring methods can help sift through a long list of ideas, but how does the product team choose which ones to develop? One strategy that product management teams can use is Set-Based Design (SBD)

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7 Ways to Deliver Value During a Product Critique Workshop

It takes a lot more than sheer luck to create a product that flies off the shelf or the lot. There is an extensive team of developers, engineers, designers, marketers, and managers behind that product. Delivering a great concept from the idea phase to successful sales requires coordination, collaboration, thorough testing, and refining. Product critiques play an integral part in the testing and refining process. Gathering a range of feedback before the final version launches leads to greater product success. 

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The Role of Product Management Teams and Their Structures

Your product management team is the backbone of your product development activities, whether you manufacture physical goods, produce hardware, or develop software. The members of your product management teams are essential for keeping everyone collaborating effectively to create great products. 

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5 Challenges of Cyber-Physical Product Development

Ever since the launch of the first iPhone in 2007, consumers have grown accustomed to physical devices containing software systems. Every year, we're introduced to various new products with astonishing capabilities that directly impact our everyday lives. In addition to the products people use in their daily lives, there are many more products that we benefit from, even if the average person never interacts with them directly. From autonomous vehicles to sophisticated medical devices to space exploration, cyber-physical products are all around us and shaping our future. 

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The Exciting Future of Cyber Physical Products

Innovation in technology and product development is the key driver of progress in today's fast-paced world. It involves creating and implementing new ideas, processes, and products to improve efficiency, solve problems, and meet the evolving needs of society. From artificial intelligence (AI) and renewable energy to smart devices and biotechnology, product development innovation impacts nearly every aspect of our lives. 

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The Importance of User Stories in Cyber-Physical Product Development

Product development at the smallest scale requires clear, consistent communication to ensure everyone involved in building the product is on the same page. The more complex a product gets, the more opportunities there are for communication to break down. Manufacturers of complex products will turn to scaled agile frameworks to keep their teams aligned and working efficiently on big projects. 

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5 Essential Factors to Consider in Product Portfolio Management

Product portfolio management is far more involved than managing a specific product model. It involves monitoring, analyzing, and strategically assessing multiple product lines to ensure all models are meeting the needs of the target customer. To successfully manage a product portfolio, companies need to take into account their current and potential offerings while maintaining profitability. 

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What Is a Product Critique and When Do You Need Them?

Have you ever bought a product and wondered why it had so many features or ones that seemed unnecessary? Many products hit the market every year, but only a selection of those are successful. The ones that succeed do so because they meet the needs and wants of the target customer, which, in most cases, is the result of regular testing, iterations, and practical product critique sessions.

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