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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

How to Leverage Agility in Product Management During Uncertain Markets

In today’s world of constant flux, product managers face the formidable challenge of navigating volatile markets. Whether it’s shifting consumer preferences, unexpected policy changes, or disruptions in regional markets, agility has become the cornerstone of successful product management. Adapting quickly while making informed decisions can distinguish between merely surviving and thriving.

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Flexibility Across Frameworks: Gocious for Agile, Stage-Gate, and Hybrid Product Development

How Our Roadmaps Work with SAFe, Hybrid, and Custom Operations

As manufacturers, your companies operate in an environment of constant innovation, high competition, and complex product portfolios. To stay ahead, companies often adopt structured frameworks to manage product development. Popular methodologies include SAFe (Scaled Agile Framework), Agile, Hybrid approaches, and Stage-Gate processes. While these frameworks provide valuable structure, they also come with unique challenges, particularly when companies attempt to scale them across diverse operations and numerous teams.

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Strategic Product Portfolio Management 101: Long-Range Planning for Complex Product Lines

Strategic product portfolio management is the backbone of sustained business success. Unlike tactical management—which focuses on task lists and short-term goals—strategic product portfolio management centers on long-range planning, ensuring your organization can navigate complexities and seize opportunities over the years ahead.

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The Future of Product Portfolio Management Software: Trends to Watch in 2025

In an ever-changing business environment, product portfolio management software plays a vital role in helping organizations oversee their product lines, make strategic decisions, and maintain a competitive edge. As manufacturing operations grow more complex with accelerated innovation cycles, effectively managing all the moving pieces of the puzzle becomes more crucial than ever.

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Looking Back at 2024: A Year of Innovation at Gocious

The end of a year is always a fitting time to reflect on organizational achievements. Here at Gocious, we look back on 2024 as a year of strong client relationships, innovation, and standout awards. It's been an exciting time to deliver empowering features—36 total this year!—that help our clients improve their workflows, save time, and focus on what matters most. Let's look at some of those highlights from the past twelve months.

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Why Product Managers Are the Unsung Heroes of Digital Transformation

There are many players involved in a company's digital transformation strategy, from expert consultants to outsourced tech teams to internal management. While external help and guidance can be crucial at the outset, the vital role of internal teams cannot be overlooked. 

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7 Ways Product Management Teams Leverage Gocious for Cyber-Physical Product Development

Modern consumers are driven by more than just price; they’re seeking high value and an amazing experience. That doesn’t mean value for their money isn’t a major factor, but it does mean that buyers are looking for products that deliver more than expected. For example, a company that designs, manufactures, and sells farm equipment at affordable prices and is designed to make routine farm work more efficient, saving the farmer time, fuel, and money, will have an advantage over other companies. This value-driven cyber-physical product combines sturdy hardware pieces with innovative software that goes above and beyond customer expectations. 

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Supporting Innovation in Medical Equipment Manufacturing with Strategic Product Planning

Innovation drives the medical equipment industry, pushing boundaries to create devices that improve patient outcomes, streamline healthcare delivery, and enhance quality of life. Yet, innovation in this sector needs to be more straightforward. Manufacturers must navigate a labyrinth of regulations, market demands, and technological advancements—all while ensuring safety and efficacy.

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The Road to Digital Transformation in Manufacturing and How Gocious is Helping Lead the Way

The road to digital transformation in manufacturing is a journey toward greater efficiency, agility, and innovation. As manufacturers face mounting pressures to keep pace with rapid technological advancements and evolving market demands, adopting a strategic digital approach becomes essential. From product development to the manufacturing floor, companies need implementation product roadmaps as well as a suite of tools that support their digital goals. 

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Scaling Product Portfolios: Gocious Solutions for Automotive OEMs

The automotive industry is in the midst of a profound transformation. With rapid advancements in electric vehicles (EVs), autonomous driving, and smart technology, Original Equipment Manufacturers (OEMs) are managing increasingly complex product portfolios. 

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7 Essential Technologies Manufacturers Can Use in Digital Transformation

Digital transformation is no longer a lofty ideal in the manufacturing sector but a necessity. As industries rapidly evolve, manufacturers face ever-increasing pressure to adopt technologies that improve efficiency, reduce costs, and ensure adaptability. Digital transformation is the integration of advanced digital technologies to revolutionize how companies operate, from production to supply chain management.

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Mastering Product Portfolio Management: 5 Crucial Benefits Gocious Delivers

Clarity, Control, Customer-Centric Success

Strategic product portfolio management provides the clarity and control required to adequately prioritize development initiatives and align innovation with market demands and long-term business goals. With clear portfolio oversight, companies can keep their teams aligned to strategic objectives, better address risks, and stay informed on market shifts. 

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