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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

The Product Leader's Guide to Manufacturing System Integration

Budget overruns, missed launch windows, and opaque quality trends persist when manufacturing system integration is treated as an afterthought.

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8 Benefits of Product-Led Growth for Manufacturers

Executives weighing product-led growth vs sales-led growth are asking a pragmatic question: which model improves throughput and aligns cyber-physical teams without disrupting current revenue streams? 

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What is Product Strategy: 6 Steps to Product Strategy Framework Success

When product leaders face the challenge of coordinating dozens of products across multiple markets, each with unique regulatory requirements and customer demands, the difference between success and costly misalignment often boils down to this: a well-defined product strategy.

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Just Released: The Feature Release Roadmap

For global manufacturers, developing physical products with intricate cyber-physical features requires significant capital investment and often spans lengthy timelines of 5-10 years. Additionally, hardware product cycles are characterized by deep interdependencies, long lead times, and the constant threat of product feature deprecation. These subassembly modules, which are referenced as features within the Gocious platform, are the integral product subsystems that go into the development and production of a finished product. 

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How to Build a Product Roadmap: The Only Guide You’ll Ever Need

From start to finish, the process of building a product roadmap can feel overwhelming. But, with the right approach and the proper tools on your side, you can go from a blank canvas to a strategic, stakeholder-aligned plan that helps you:

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4 Proven Ways to Promote Strategic Alignment in Your Enterprise

Manufacturing organizations led by professionals with strong business acumen achieve strategic alignment 65% of the time—compared to just 48% for those without.

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5 Ways Product Roadmap Software Improves Demand Management for Heavy Industrial Equipment Manufacturers

Successful manufacturers stay ahead of the market by delivering what their customers want before they even ask for it. How do they do it? They listen to their customers, collect valuable insights, and integrate these signals into their product roadmaps. This knowledge allows companies to innovate with confidence, guided by real-time insights.

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Mastering Modular Product Architecture: Accelerate Innovation and Scale Smarter in Manufacturing

In today's industrial landscape, modular product architecture isn’t just a design preference — it’s a strategic advantage. Manufacturers can accelerate development cycles by standardizing core modules across product lines, strengthening supply chains, and responding to shifting market demands with speed and precision.

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How Product Roadmap Software Fuels Modular Innovation in Medical Equipment

Like many industries, medical equipment manufacturing is undergoing rapid transformation. As devices become more connected and complex, manufacturers must meet rising demands for personalized care, operational efficiency, and regulatory rigor. To stay ahead, leaders in this space are embracing modular product architecture—and they’re managing this complexity with powerful product roadmap software.

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How to Navigate Volatile Product Portfolios with Clarity and Agility

In today’s fast-paced, tech-driven market, volatility is an ever-present challenge. Product portfolios are under constant pressure from shifting market conditions, evolving customer expectations, and tightening regulations. For product managers, navigating this volatility requires more than just quick reactions—it demands a strategic, data-driven approach.

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How to Implement a Winning Product Portfolio Strategy in Your Organization

Success in manufacturing isn't solely about developing great products—it's about managing them strategically. Industry-leading organizations use product portfolio strategy to balance innovation, optimize resources, and align their product options with their broader business goals. Without a strategic plan, companies risk losing market relevance or stalling growth.

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5 Common Mistakes to Avoid in Cyber-Physical Product Planning

Cyber-physical products—integrated systems that blend hardware, software, and connectivity—dominate automotive, medical device, and industrial manufacturing industries. From self-driving cars to smart medical devices, these systems require seamless operations in real-world environments. These requirements make the design and development uniquely complex.

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