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Product Management Articles

How Demand Management Aligns Product Strategy with Your Market in 2025

In today’s volatile manufacturing landscape, the gap between product strategy and market reality has never been more costly. Global manufacturers face unprecedented challenges: supply chain disruptions, rapidly shifting customer preferences, and economic uncertainty that can render traditional forecasting methods obsolete overnight.

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Digital Maturity in Global Manufacturing: What Is It & How to Measure It

For product managers working across global manufacturing environments, understanding and measuring digital maturity isn’t optional - it’s essential. It informs smarter investment decisions, supports cross-site coordination, and helps build lasting competitive advantages in an increasingly digital-first world.

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Product Roadmap Examples: 4 Real-World Manufacturing Approaches

In industrial manufacturing, product roadmaps are more than just timelines. They’re essential tools that help product managers align global teams, manage complexity, and drive long-term product strategy.

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How to Build a Product Roadmap: The Only Guide You’ll Ever Need

From start to finish, the process of building a product roadmap can feel overwhelming. But, with the right approach and the proper tools on your side, you can go from a blank canvas to a strategic, stakeholder-aligned plan that helps you:

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Smart Manufacturing 101: Revolutionize Your Processes for Strategic Impact

Thanks to advancements in smart technology, manufacturing leaders are witnessing a fundamental shift in how products come to life. Is your business ready to embrace the shift towards smart manufacturing?

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What is Cross-Functional Alignment & How Does it Benefit Manufacturers?

Manufacturing teams that embrace cross-functional collaboration are completing product developmentup to 30% faster than those still working in silos.

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4 Proven Ways to Promote Strategic Alignment in Your Enterprise

Manufacturing organizations led by professionals with strong business acumen achieve strategic alignment 65% of the time—compared to just 48% for those without.

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Proof of Concept in Product Development: Create Strong POCs

As a product leader in manufacturing, you know how much effort it takes todevelop a new product. Most ideas undergo numerous iterations before they’re ready for the market. Luckily, through the use of aproof of concept in product development, you can better manage and navigate these intricate processes.

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What is an Agile Product Roadmap? A Product Manager’s Guide

Do you want to learn how to align your product strategy with your overall business goals? Here’s the secret formula: Flexibility + Strategic Planning = Product Line Alignment. So, how do you solve the equation? It’s simple….use an agile product roadmap.

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Product Development Milestones 101: Build Better Roadmaps

Ultimately, your product roadmap defines the strategy for your product development, which leads to a successful product launch. But, how are you tracking your progress as market conditions and business priorities change? Are you incorporating product development milestones to make sure your team stays aligned and on track? 

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New Product Launch Plan: 5 Steps to Execute the Perfect Launch

As a manufacturer, you understand the importance of introducing a new product to the market. You and your team have meticulously crafted a product launch plan that must be executed perfectly to achieve the desired results and ROI.

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Product Portfolio Management: Your Ultimate Guide to PPMs

Here’s a simple truth: When it comes to your product line, resource allocation and risk management MUST be strategically aligned with your core business goals. That’s why manufacturers place such an emphasis on product portfolio planning.

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