In the dynamic landscape of automotive manufacturing, product roadmapping software is a crucial tool for innovation and success. However, it has its challenges. From rapid technological advancements to market demands, automotive manufacturers must navigate a complex web of factors to make successful products, and roadmaps can help make it happen.
In 2019, the movie Ford vs. Ferarri (starring Matt Damon, Christian Bale, and Catriona Balfe) relaunched the tale of the iconic win by Ford over Ferrari on the Le Man racetrack in 1966 back into the minds of racing fans. The equally impressive feat is how Ford came back to defeat Ferrari yet again in 2016, fifty years after the original win. How did they do it, and why does it matter? Here's a rundown of the significance of the Le Mans race to the automotive industry and the tenacity of the Ford development teams to pull off stunning wins against the odds.
The is a great example of a sector that has needed to pivot regularly to meet the demand of consumers. From fuel efficiency to safety features to high-tech solutions, the companies that dominate the market have successfully redefined their brands and introduced relevant models that meet modern needs. While modes of travel in the future may have endless possibilities, the demand for vehicles is here to stay.
From gas-powered cars to hybrid and electric models, automotive companies offer multiple types of vehicles in their product lines. Product planning is essential to ensure that their offering remains current and relevant in the market. With new technologies on the horizon, product releases must be coordinated to meet the needs of the consumer, and product features redesigned to create innovative automotive options. Product roadmaps help to outline the product development process and plan proactively for the future.
