Webinar replay: Using competitive analysis in your product planning
Doing an analysis on your competitive products is essential to making sure your planned products have the best chance of success in the marketplace. You must identify your strategic advantage and leave the competition in the rear-view mirror.
Just Released: Introducing Product Cloning to make product line creation faster
Creating your product line on a digital platform at first seems easy. You open a spreadsheet, create a column for each product, add features on rows, and specify whether the features are standard, optional, or unavailable in the cells. Seems straightforward until relationships become complex, products and features grow in quantity, and more importantly, you need to analyze different scenarios. That’s where Gocious makes a difference. With Gocious, you can create product lines fast, re-use features from a central library, configure complex relationships with ease, and now copy a product and make changes to create a new product in the same line. With this capability, you can copy all the product definitions, including features and their configuration, instead of starting from scratch.
Just Released: Personalize your Gocious workspace with your own brand
Here at Gocious, we realize how significant the value of a brand is to our customers. A company brand brings more credibility and marketing leverage and brings a sense of pride, ownership, and belonging. Not to mention, branding your space gets you out of trouble with the marketing and branding team!
Improving your product fit using weighted score
Deciding on what products and features to offer to the market requires an understanding of your business and customer needs. At times, you need to strike a balance between multiple factors to come up with a product that best meets those needs. However, the factors requiring consideration are often competing with each other.
Creating an agile product portfolio roadmap
There has been a recent change in the market, and you need to analyze your product line and plan a change to the current features and products immediately to address the market in 3 months.