Just released: Personalizing product lines to meet customer and market needs
We are pleased to announce the availability of Market Divisions, a set of features that allows you to define markets and capture product definitions that specifically address those markets.
Manage Product Definition with a Single Source of Truth (SSOT)
As a product manager, you know that your success depends on capturing and having access to accurate product definitions. But keeping track of all that data can be tricky– it's easy for information to get scattered across different files, databases, and teams. The problem gets more complex as your market grows and you want to extend your current products to new or adjacent markets. This can make it challenging to efficiently have all the information at your disposal to make informed decisions about your product.
Just released: Controlling changes in shared product features
It was a big effort, but we are finally here! Today we announce the general availability of change control for features. With this set of new capabilities at your disposal, you will be able to collaborate with your team more efficiently and run scenarios on your plans before publishing them across your product lines. You will also enjoy higher transparency as Gocious will highlight what features have changed since the last plan submission.
Webinar replay: Tools for modern product management
The function of product management is evolving within manufacturing companies. Senior leadership is pressing for more growth, more innovation, more diversification, more market expansion. All of this falls in the lap of product management to figure out the path forward. It is more important than ever for product management to revisit the tools in their proverbial toolbox.
Just released: Value Map Charts
Today, we are excited to announce the general availability of Value Map charts to help product portfolio managers take advantage of the market conditions and position their products for success. Using Value Maps, as a product manager, you can compare your products against competitors in terms of value and price to devise the best strategy to enter or adjust the position of your products in the market.
Just released: Product Coverage Chart
Understanding how well a market segment is served can provide you with invaluable insight as to the opportunities available for new products and areas to stay away from. Can you imagine what a difference it would make to see in one visual how your product serves the market segments alongside your competition and whether there is a gap you can exploit?
Just Released: Capturing and tracking your product price
In our conversations with you, it is clear that developing your product portfolio based on its features alone and without considering price can be risky and incomplete. So we decided to engineer and develop tools that enable you to analyze and make decisions on setting and communicating your products' price. Today we are pleased to announce the first step in a series of launches providing you with the ability to decide, capture and share price sheets for each of your products, including the impact that options would have on the price. With this capability, you can define multiple price sheets for your product and see the ranges of the prices your products will cover depending on the options selected.
Just Released: Competitive Data Import
In our continued commitment to bringing product managers and product marketing researchers competitive analysis spaces, today, we are happy to announce that you can import competitive products and features, including options, into the Gocious central library. You can use competitive product records to create competitive dashboards to compare competitive products side by side with yours.
Just Released: Product Specification Equations
We are super excited to announce our latest capability for product managers to enhance their product scoring capability and define product specifications more accurately. With the introduction of equations, product teams can define specifications that can result from calculations based on features on the product.
Just Released: Scoring Competitive Space
We announced the availability of competitive analysis space and a repository to store and maintain competitive product data as the first of many capabilities we plan to introduce in this space. Today, we are happy to announce the general availability of product scoring in the competitive analysis space. With this new exciting feature, product teams can now analyze their products side by side with competition and have a quantitative way to visualize their product against competing alternatives.
Just Released: Categorizing Product Lines
Organizations with many products or variants need a way to organize their team and products to be easily managed and analyzed. Using the Gocious platform, you can organize your products into product lines. Today we are happy to announce that, in addition, you can now group your product lines under different categories. With categories, you can view all your product line changes and launch roadmap grouped by category.