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Product Management Articles

What is Linear Manufacturing: Why It Limits ROI

Linear manufacturing still shapes how many manufacturing organizations plan and release products. Work moves forward in a rigid sequence, beginning with concept and continuing into design, sourcing, production, and launch. This structure can feel predictable, but in markets driven by software updates, tighter supply chain management requirements, and shifting demand patterns, a sequential manufacturing process restricts performance.

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How the Product Process Matrix Improves ROI in Manufacturing

The product process matrix helps manufacturing managers determine whether their product strategy supports profitable scale or limits performance. This visual representation aligns product variety and volume with the process structure that supports them. It links product characteristics to the manufacturing process used on the plant floor so leaders can evaluate how their factories handle variation, cost, and throughput.

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What is a Product Mix Plus Product Mix Strategies

A manufacturer’s product mix affects margin structure, capacity utilization, product assortment, product quality, and how efficiently the company responds to customer preferences across different market segments. For organizations with multiple product lines, the company’s product mix becomes the portfolio blueprint that determines where to invest, which product lines to expand, and how to balance diverse customer needs with factory realities.

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Product Vulnerability Management: How to Assess Risk & Ultimate Checklist

Product vulnerability management has become a core leadership responsibility for manufacturers. As connected products combine hardware, embedded software, networks, and cloud services, even a single security vulnerability can pose significant risk to product performance, safety, and customer trust. Vulnerabilities can trigger recalls, exploited vulnerabilities in the field, breach events, and costly patch campaigns that disrupt roadmaps and consume resources.

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Product Iteration in Manufacturing and How to Test Features

Product iteration plays a central role in modern manufacturing because it bridges strategic intent with measurable improvements. When hardware, firmware, and software intersect, organizations need an iterative process that reduces risk while supporting continuous improvement. A disciplined approach helps cross-functional teams introduce new features that align with user needs, respond to market demands, and strengthen financial performance.

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Cross-Functional Teams in Manufacturing 101: A Product Leader's Guide

Cross-functional teams help manufacturing organizations align market needs, engineering realities, and factory operations within a single working model. Instead of passing requirements from product management to engineering, then to operations, and finally to the plant, cross-functional groups bring the right people together from the early concept stage to production, ramp, and long-term support.

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Marketing Requirement Documents for Faster Product Launches

A marketing requirement document is often the first serious test of whether a manufacturing product concept deserves investment. In many organizations, this test is rushed or scattered across slide decks, emails, and spreadsheets. The result is product teams guessing which features matter, sales promising capabilities that do not exist, and capital locked in products that miss the target market.

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Product Silos in Manufacturing: How to Break Them

Product silos continue to be one of the most costly and hard-to-spot issues inside modern manufacturing companies. As product lines expand across regions, variants, and software configurations, decisions often become fragmented across different teams. Each group optimizes within its own world, but no one sees the full picture. When this happens, organizations face missed revenue, higher costs, and slower reactions when customers or market conditions change.

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How to Define Product Goals for New Manufacturing Launches

Product goals shape whether a new launch strengthens a manufacturing portfolio or slowly drains capital, time, and capacity. In global manufacturing environments, every new product locks the organization into tooling decisions, supplier relationships, and long-term software support. Unless those commitments align with clear product goals and a focused product vision, product teams risk shipping something that technically reaches the market but fails to reach revenue growth, customer satisfaction, or quality expectations.

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Sustainable Innovation in Manufacturing for Executives

Manufacturing executives face a pivotal moment. The future of industrial competitiveness depends on the ability to deliver sustainable innovation that reduces greenhouse gas emissions, trims waste, protects margins, and supports long-term resilience. Leaders are feeling pressure from customers, investors, regulators, and supply chain partners who now evaluate not only how efficiently products are made, but also the environmental impacts and social outcomes associated with them. For organizations hoping to stay relevant for future generations, incremental adjustments are no longer enough.

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How to Create Profitable Product Configurations

For manufacturing leaders, product configurations are becoming a primary lever for controlling complexity, margin, and lead time across global product portfolios. Customers now expect tailored, market-specific offerings, yet every new variant can add engineering effort, supply-chain risk, and shop-floor disruption. The difference between profitable customization and uncontrolled complexity often comes down to how intentionally you design and manage configurations.

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How to Validate a Product Idea in Manufacturing

Validating a product idea is one of the most important responsibilities for manufacturing leaders. The decisions made at this stage shape tooling investments, supply chain commitments, and long-term product viability.

A poorly validated concept can introduce years of complexity, unnecessary cost, and slow progress toward profitable growth. Strong product validation gives leadership reliable evidence before any large purchase orders or production changes occur and helps teams avoid the risks that come from assumptions or intuition.

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