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Product Management Articles

Jeff Strunk

Jeff Strunk
Jeff Strunk is a product management, marketing and product development professional with over 15 years’ experience leading multiple complex product and marketing initiatives, crafting R&D vision and implementing process and automation improvements. Prior to teaming up with Gocious, Jeff led the product portfolio for Harley-Davidson Motor Company in the development and management of motorcycles, customization products and service parts.
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Recent Posts

Product Managers wear many hats
Jeff Strunk

The Role of the Modern Product Manager

Product Managers wear many hats… researcher, business manager, financial analyst, strategist, project manager, product tester, customer service rep, spokesperson… honestly the list is endless.   

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Competitive assessment
Jeff Strunk

Competitive Assessment: How does your product stack up?

It's a critical step in business; you have to know what you're up against to chart a course to success. Yet every year, many new products miss the mark, while others in the same market seem to have runaway success. What is it that sets these products apart? Technical capability? Marketing magnificence? Unimaginable innovation?

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