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Product Management Articles

Simon Leyland

Simon Leyland
More than 20 years experience working with product data at three OEMs and the worlds biggest automotive competitive data supplier.
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Recent Posts

Tapping Into Customer Needs When Product Planning

As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.

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