Simon Leyland
Recent Posts
Competitive Assessment: How does your product stack up?
It's a critical step in business; you have to know what you're up against to chart a course to success. Yet every year, many new products miss the mark, while others in the same market seem to have runaway success. What is it that sets these products apart? Technical capability? Marketing magnificence? Unimaginable innovation?
Webinar replay: Take your Product Management toolkit to the next level using Gocious
The Product Managers toolkit has traditionally relied primarily on general productivity tools like Excel, Word and PowerPoint. What happens when you make the change to something that has been specifically designed to help Product Managers?
Webinar replay: An integrated approach to product management
An integrated approach to product management will increase collaboration between team members, data and software systems. Doing this helps to lower the risk of a product failure, while raising your teams efficiency and reducing your organizations time to market.
Webinar replay: Using competitive analysis in your product planning
Doing an analysis on your competitive products is essential to making sure your planned products have the best chance of success in the marketplace. You must identify your strategic advantage and leave the competition in the rear-view mirror.
Webinar replay: Optimize your product line with weighted scoring
Do you use weighted scoring today to make product and feature decisions? Do you use your own scoring model? or a simple Pugh analysis? How do you factor in innate bias in the decision-making process of what products and features to build?
Webinar replay: Supercharge your PLM environment
Gocious recently held a webinar to discuss why integrating product planning with PLM is essential. The webinar, available to watch on-demand, presented the benefits of integration for PLM and product planning. We discussed how Gocious can help with that integration and also digitally transforming the product planning process.
Webinar replay: Product launch cycle trends in the age of agile manufacturing
Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.
Tapping Into Customer Needs When Product Planning
As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.