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Product Management Articles
Simon Leyland
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More than 20 years experience working with product data at three OEMs and the worlds biggest automotive competitive data supplier.
Recent Posts
Webinar replay: Product launch cycle trends in the age of agile manufacturing
Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.
Tapping Into Customer Needs When Product Planning
As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.