Simon Leyland
Recent Posts
Webinar replay: Using competitive analysis in your product planning
Doing an analysis on your competitive products is essential to making sure your planned products have the best chance of success in the marketplace. You must identify your strategic advantage and leave the competition in the rear-view mirror.
Webinar replay: Optimize your product line with weighted scoring
Do you use weighted scoring today to make product and feature decisions? Do you use your own scoring model? or a simple Pugh analysis? How do you factor in innate bias in the decision-making process of what products and features to build?
Webinar replay: Supercharge your PLM environment
Gocious recently held a webinar to discuss why integrating product planning with PLM is essential. The webinar, available to watch on-demand, presented the benefits of integration for PLM and product planning. We discussed how Gocious can help with that integration and also digitally transforming the product planning process.
Webinar replay: Product launch cycle trends in the age of agile manufacturing
Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.
Tapping Into Customer Needs When Product Planning
As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.