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Product Management Articles
Simon Leyland

Recent Posts
Webinar replay: Optimize your product line with weighted scoring
Do you use weighted scoring today to make product and feature decisions? Do you use your own scoring model? or a simple Pugh analysis? How do you factor in innate bias in the decision-making process of what products and features to build?
Webinar replay: Supercharge your PLM environment
Gocious recently held a webinar to discuss why integrating product planning with PLM is essential. The webinar, available to watch on-demand, presented the benefits of integration for PLM and product planning. We discussed how Gocious can help with that integration and also digitally transforming the product planning process.
Webinar replay: Product launch cycle trends in the age of agile manufacturing
Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.
Tapping Into Customer Needs When Product Planning
As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.