Product Management Articles

Adapting Your Product Strategy Assessment for Today's Market

If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio. Today’s general productivity tools make it difficult for companies to track and make changes and set their product strategy to adapt to the changing market needs in an agile and efficient way.

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Webinar replay: Establish Value with Competitive Pricing Analysis

As a manufacturer of products, you will ultimately need to set the price for your product in the market. There are pricing methodologies which exist to help you in your quest for the optimal price that the customer is willing to pay while maximizing your revenue and profit. Two straight forward examples are cost + or pricing vs. your competition models. 

However, they do not always fully highlight your true business goal or intended outcomes; are you going to maximize your profits? You might in fact be leaving money on the table. 

Value-based pricing models can help you realize the full potential price of your product. They can also be very confusing to understand or even to put into practice.

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Webinar replay: Boost Your Competitive Analysis While Product Planning

Product management teams rely on competitive intelligence and market research to plan out their product lines. But what happens when you try to line up your internal product definition with third-party market research. The data schemas don't match, so what do you do? How do you effectively analyze and compare your own products to your competitors’ when the data is different?

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Webinar replay: Take your Product Management toolkit to the next level using Gocious

The Product Managers toolkit has traditionally relied primarily on general productivity tools like Excel, Word and PowerPoint. What happens when you make the change to something that has been specifically designed to help Product Managers?

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Webinar replay: An integrated approach to product management

An integrated approach to product management will increase collaboration between team members, data and software systems. Doing this helps to lower the risk of a product failure, while raising your teams efficiency and reducing your organizations time to market.

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Webinar replay: Using competitive analysis in your product planning

Doing an analysis on your competitive products is essential to making sure your planned products have the best chance of success in the marketplace. You must identify your strategic advantage and leave the competition in the rear-view mirror.

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Webinar replay: Optimize your product line with weighted scoring

Do you use weighted scoring today to make product and feature decisions?  Do you use your own scoring model?  or a simple Pugh analysis? How do you factor in innate bias in the decision-making process of what products and features to build?

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Webinar replay: Supercharge your PLM environment

Gocious recently held a webinar to discuss why integrating product planning with PLM is essential. The webinar, available to watch on-demand, presented the benefits of integration for PLM and product planning. We discussed how Gocious can help with that integration and also digitally transforming the product planning process.

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Webinar replay: Product launch cycle trends in the age of agile manufacturing

Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.

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Tapping Into Customer Needs When Product Planning

As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.

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