Simon Leyland
Recent Posts
Webinar replay: Collaboration made efficient using the Gocious - Jira Integration
Our main topic in this webinar is the importance of efficient collaboration between product management and development teams, particularly regarding the benefits of integrating Gocious's platform with JIRA.
Webinar replay: Gocious product roadmap management
There are plenty of product roadmap tools out there today. Still, our research has shown there is a clear need to improve product roadmaps to ensure teams of teams are aligned, the entire portfolio meets strategic business objectives, and there is efficiency in re-using components and increasing innovation. Many roadmap platforms today:
- Organize teams around one product at a time, not your entire portfolio
- Are more focused to meet the needs of developing software rather than physical products
- Can force you into specific ways of working rather than being flexible enough to adapt to the unique requirements different manufacturers do have
Struggle to understand the dependencies of product content across your product teams and your overall organization
Product Management tools: today and tomorrow
Product Management plays a key role inside companies driven by their products; it’s instrumental for organizational growth and strategic market advantages.
Webinar replay: Tools for modern product management
The function of product management is evolving within manufacturing companies. Senior leadership is pressing for more growth, more innovation, more diversification, more market expansion. All of this falls in the lap of product management to figure out the path forward. It is more important than ever for product management to revisit the tools in their proverbial toolbox.
Webinar replay: Optimize your product fit using past performance
Launching a new product can be a bit like a science experiment. You have made observations and created a hypothesis with data that supports your claims. Next, the hypothesis gets approved so you launch the product thus testing it.
Now it ss time to draw conclusions and refine the hypothesis.
But this presents you with a problem. Your original hypothesis data is not the same as that returning from the real world. So what can you do?
Adapting Your Product Strategy Assessment for Today's Market
If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio. Today’s general productivity tools make it difficult for companies to track and make changes and set their product strategy to adapt to the changing market needs in an agile and efficient way.
Webinar replay: Establish Value with Competitive Pricing Analysis
As a manufacturer of products, you will ultimately need to set the price for your product in the market. There are pricing methodologies which exist to help you in your quest for the optimal price that the customer is willing to pay while maximizing your revenue and profit. Two straight forward examples are cost + or pricing vs. your competition models.
However, they do not always fully highlight your true business goal or intended outcomes; are you going to maximize your profits? You might in fact be leaving money on the table.
Value-based pricing models can help you realize the full potential price of your product. They can also be very confusing to understand or even to put into practice.
Webinar replay: Boost Your Competitive Analysis While Product Planning
Product management teams rely on competitive intelligence and market research to plan out their product lines. But what happens when you try to line up your internal product definition with third-party market research. The data schemas don't match, so what do you do? How do you effectively analyze and compare your own products to your competitors’ when the data is different?
The Role of the Modern Product Manager
Product Managers wear many hats… researcher, business manager, financial analyst, strategist, project manager, product tester, customer service rep, spokesperson… honestly the list is endless.
Competitive Assessment: How does your product stack up?
It's a critical step in business; you have to know what you're up against to chart a course to success. Yet every year, many new products miss the mark, while others in the same market seem to have runaway success. What is it that sets these products apart? Technical capability? Marketing magnificence? Unimaginable innovation?
Webinar replay: Take your Product Management toolkit to the next level using Gocious
The Product Managers toolkit has traditionally relied primarily on general productivity tools like Excel, Word and PowerPoint. What happens when you make the change to something that has been specifically designed to help Product Managers?
Webinar replay: An integrated approach to product management
An integrated approach to product management will increase collaboration between team members, data and software systems. Doing this helps to lower the risk of a product failure, while raising your teams efficiency and reducing your organizations time to market.