3 Successful Companies Leading Their Industries Using Market Segmentation Strategy
We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.
Why Manufacturers Should Prioritize Cyber Security When Choosing a SaaS Provider
Manufacturing companies benefit from technological advances across their organizations. Technology simplifies tasks and task management from the factory floor to the design and development stages to company-wide correspondence. The prevalence of technology makes security one of their top concerns, and for good reason. Large manufacturing companies are a target for their intellectual property, sensitive customer and employee data, and money. Cyber threats are a real concern, from phishing scams that can target any employee, ransomware or data breaches resulting from vulnerable networks to supply chain disruptions.
What Is Market Saturation and Why Does It Happen?
Delivering products to your market is exciting as it helps your company build your customer base, drives your revenue, and improves the lives of your customers. But markets don’t have unlimited room for growth. There is a saturation point in every market for every product or service. How do you reach this point, and what can you do about it? We’ll explore some options in this post.
How to Use Your Product Roadmap to Make Product Line Projections & Stay Aligned With Product Goals
It’s rare for a company to grow with a product that doesn’t change or innovate. There may be success and significant market share following a release date, but over time, that share and popularity will decrease as the competition continues to introduce new features, software upgrades, or improvements in design. The reality is that companies must continuously improve their products to keep and grow their market share.
What Characteristics Make An Effective Product Roadmap?
Product roadmaps are crucial for communicating the product vision, guiding product development, aligning development teams, and communicating with various stakeholders. The failure to use a product roadmap effectively will often lead to confusion, misalignment, and possible failure of the product. This article focuses on what makes a good product roadmap and how to use it to ensure success.
Navigating Product Initiative Approval: Agile vs. Stage-Gate
Developing a new product is a complex process that demands the cooperation of various product teams, the collection of resources, and a significant budget. But before development can begin, there needs to be a product plan and approval from senior executives.
Why Company Goals Need to Extend Beyond the Product: Building Sustainable Success
Success in manufacturing relies on the ability of the product team to create products that resonate with the consumer. Traditionally, companies have focused on product-centric goals, investing heavily to identify products and features that meet the customer's needs.
Just Released: Increase Agility and Alignment of your Product Team using Gocious Feature Implementation Roadmap
Staying competitive in your market requires regular updates to your products. As your suppliers and R&D teams come up with exciting solutions to customer needs as new modules, as a product manager, you want to see these innovations on your products to get the value to the market as soon as possible.
How to Use Product Segmentation to Enter New Markets
Every product manager knows they must meet their target audience's needs to succeed. However, they also know that while consumers may ask for a laptop computer, not all their needs will be the same. For example, a customer who loves to play online games will value a powerful CPU and pay more for a smooth experience, while a college student majoring in the arts will value a lightweight model that doesn't add bulk to their stuffed bag. They only need their laptop for general use, and they will not pay more for additional speed or memory.
5 Mindset Shifts to Make When Adapting to Lean-Agile Approaches
With the increasing number of products introducing software components and the constant appetite for new customer features, many companies are looking to adopt Lean-Agile approaches for product development to stay competitive. Many resources out there help lead companies towards Lean-Agile approaches, such as the SAFe Framework, which helps companies of all sizes make Lean-Agile methods work for them, no matter the scale of production. But adopting any new method also requires a shift in mindset. Here are five mindset shifts to help product managers confidently make the switch.
When Should Your Organization Adopt a Hybrid Approach to Product Development?
Developing new products that customers love is a challenge but a rewarding one when your team gets it right. Moving from the initial idea to the production and release of the product requires strategy and some type of framework. In product development, a company can take choose from a handful of approaches to build and develop new products. The most commonly used approaches include stage-gate, agile, and hybrid systems. This article will delve into these three methods and determine where they are most suitable.
Is a Product Roadmap Contrary to Agile Philosophy?
In the product development world, there are various opinions on Agile Philosophy. Should organizations use it? Does it work for manufacturing complex products? Is it scalable for large companies?