3 Successful Companies Leading Their Industries Using Market Segmentation Strategy
We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.
How to Define Your Customer: The 4 Types of Market Segmentation
Effective product management requires a deep understanding of your target audience. It is crucial to identify what your potential customers want from the product type you are developing to create an exceptional product.