How to Incorporate Customer Feedback Into Your Product Planning
As any great product manager knows, creating an amazing product means understanding your target audience. It is important to know what your potential customers are looking for from the type of product you are planning. In-depth customer research is something that can take a product from good to great, which is why customer research cannot be an afterthought. Successful integration of customer research needs to be considered from the beginning and should be interwoven throughout the product planning process.