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Product Management Articles

To Agile or Not to Agile: That is the Question for Manufacturers (Part 3 of 3)

PART 3
The impact on your org and how to be successful

To catch up with this series, please see here for Part 1: product planning for durable goods; and here for Part 2: getting started in our new integrated world.  

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To Agile or Not to Agile: That is the Question for Manufacturers (Part 2 of 3)

PART 2
Getting started in our new integrated world 

Please read Part 1 of this 3-part series on the move to Agile here: product planning for durable goods.

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To Agile or Not to Agile: That is the Question for Manufacturers (Part 1 of 3)

PART 1
Product planning for durable goods 

Seeing first-hand what our durable goods manufacturing clients face daily as they aim to update their processes got us thinking about what it really means to effect change in their environment. What tangible and intangible factors must be considered. How to approach an endeavor that they perceive will append their entire product management operation. Naturally, we mean the “switch” from more traditional Waterfall models to newer Agile ones.

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Insights to Actions: The 5-Step Product Management Method


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Product Management tools: today and tomorrow

Product Management plays a key role inside companies driven by their products; it’s instrumental for organizational growth and strategic market advantages. 

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Just released: Controlling changes in shared product features

It was a big effort, but we are finally here! Today we announce the general availability of change control for features. With this set of new capabilities at your disposal, you will be able to collaborate with your team more efficiently and run scenarios on your plans before publishing them across your product lines. You will also enjoy higher transparency as Gocious will highlight what features have changed since the last plan submission. 

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What’s in a name? The different shades of Product Manager.

Product leaders as revenue growth drivers

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Webinar replay: Tools for modern product management

The function of product management is evolving within manufacturing companies.  Senior leadership is pressing for more growth, more innovation, more diversification, more market expansion.  All of this falls in the lap of product management to figure out the path forward. It is more important than ever for product management to revisit the tools in their proverbial toolbox.

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Product Management: the foundation of a successful business

Product Management has a strong strategic role within product-driven organizations.And yet, it is fraught with archaic processes and tools. Here, we discuss topics that every Product Manager, CEO and any team member contributing to product planning should be familiar with.

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Just released: Value Map Charts

Today, we are excited to announce the general availability of Value Map charts to help product portfolio managers take advantage of the market conditions and position their products for success. Using Value Maps, as a product manager, you can compare your products against competitors in terms of value and price to devise the best strategy to enter or adjust the position of your products in the market. 

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Webinar replay: Optimize your product fit using past performance

Launching a new product can be a bit like a science experiment. You have made observations and created a hypothesis with data that supports your claims. Next, the hypothesis gets approved so you launch the product thus testing it.

Now it ss time to draw conclusions and refine the hypothesis.  

But this presents you with a problem. Your original hypothesis data is not the same as that returning from the real world. So what can you do?

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Just released: Product Coverage Chart

Understanding how well a market segment is served can provide you with invaluable insight as to the opportunities available for new products and areas to stay away from.  Can you imagine what a difference it would make to see in one visual how your product serves the market segments alongside your competition and whether there is a gap you can exploit?

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