Just Released: Capturing and tracking your product price
In our conversations with you, it is clear that developing your product portfolio based on its features alone and without considering price can be risky and incomplete. So we decided to engineer and develop tools that enable you to analyze and make decisions on setting and communicating your products' price. Today we are pleased to announce the first step in a series of launches providing you with the ability to decide, capture and share price sheets for each of your products, including the impact that options would have on the price. With this capability, you can define multiple price sheets for your product and see the ranges of the prices your products will cover depending on the options selected.
Adapting Your Product Strategy Assessment for Today's Market
If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio. Today’s general productivity tools make it difficult for companies to track and make changes and set their product strategy to adapt to the changing market needs in an agile and efficient way.
Just Released: Competitive Data Import
In our continued commitment to bringing product managers and product marketing researchers competitive analysis spaces, today, we are happy to announce that you can import competitive products and features, including options, into the Gocious central library. You can use competitive product records to create competitive dashboards to compare competitive products side by side with yours.
Just Released: Product Specification Equations
We are super excited to announce our latest capability for product managers to enhance their product scoring capability and define product specifications more accurately. With the introduction of equations, product teams can define specifications that can result from calculations based on features on the product.
Just Released: Scoring Competitive Space
We announced the availability of competitive analysis space and a repository to store and maintain competitive product data as the first of many capabilities we plan to introduce in this space. Today, we are happy to announce the general availability of product scoring in the competitive analysis space. With this new exciting feature, product teams can now analyze their products side by side with competition and have a quantitative way to visualize their product against competing alternatives.
Just Released: Categorizing Product Lines
Organizations with many products or variants need a way to organize their team and products to be easily managed and analyzed. Using the Gocious platform, you can organize your products into product lines. Today we are happy to announce that, in addition, you can now group your product lines under different categories. With categories, you can view all your product line changes and launch roadmap grouped by category.
Webinar replay: Establish Value with Competitive Pricing Analysis
As a manufacturer of products, you will ultimately need to set the price for your product in the market. There are pricing methodologies which exist to help you in your quest for the optimal price that the customer is willing to pay while maximizing your revenue and profit. Two straight forward examples are cost + or pricing vs. your competition models.
However, they do not always fully highlight your true business goal or intended outcomes; are you going to maximize your profits? You might in fact be leaving money on the table.
Value-based pricing models can help you realize the full potential price of your product. They can also be very confusing to understand or even to put into practice.
The Value Map, a product managers ally in assessing products position in the market
As a product manager, knowing the value of your products in the market is a never-ending pursuit. It is a fundamental gauge to determine whether the product needs changes and how best to position it in the market. There are different methods to assess value and use that to determine how to position the product. However, in this article, we will focus on Value Map, which is a tool to assess the positioning of your product in terms of price and customer value compared to the competition.
Webinar replay: Boost Your Competitive Analysis While Product Planning
Product management teams rely on competitive intelligence and market research to plan out their product lines. But what happens when you try to line up your internal product definition with third-party market research. The data schemas don't match, so what do you do? How do you effectively analyze and compare your own products to your competitors’ when the data is different?
The Role of the Modern Product Manager
Product Managers wear many hats… researcher, business manager, financial analyst, strategist, project manager, product tester, customer service rep, spokesperson… honestly the list is endless.
Competitive Assessment: How does your product stack up?
It's a critical step in business; you have to know what you're up against to chart a course to success. Yet every year, many new products miss the mark, while others in the same market seem to have runaway success. What is it that sets these products apart? Technical capability? Marketing magnificence? Unimaginable innovation?
Just Released: Competitive analysis matrix and product repository
Staying competitive means keeping an eye on your competitor’s products and ensuring that your products have a clear differentiating feature against them. Competitor’s products go through changes. Keeping your records up-to-date and regularly revisiting your side-by-side comparison charts is essential in ensuring your product is still staying ahead of its competitors.