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Product Management Articles

Just released: See the impact of specifications on your product score

Our previous article, we explained how Gocious' Weighted Product Score can help you determine how well your product meets market and business constraints. With our new release, you can now identify how specifications are impacting your overall product score. With this new feature, you can detect and address underperforming specifications to improve your overall product fit.

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Just released: Tracking changes of your product line configuration

We are excited to introduce the Change Report into the Gocious product portfolio management solution.  The Change report is a feature that enables the comparison of product line plan versions and increments to gain visibility into what has changed from one to the other, with just a click of a button.

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Webinar replay: Using competitive analysis in your product planning

Doing an analysis on your competitive products is essential to making sure your planned products have the best chance of success in the marketplace. You must identify your strategic advantage and leave the competition in the rear-view mirror.

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Just Released: Introducing Product Cloning to make product line creation faster

Creating your product line on a digital platform at first seems easy. You open a spreadsheet, create a column for each product, add features on rows, and specify whether the features are standard, optional, or unavailable in the cellsSeems straightforward until relationships become complex, products and features grow in quantity, and more importantly, you need to analyze different scenarios. That’s where Gocious makes a difference. With Gocious, you can create product lines fast, re-use features from a central library, configure complex relationships with ease, and now copy a product and make changes to create a new product in the same line. With this capability, you can copy all the product definitions, including features and their configuration, instead of starting from scratch. 

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Just Released: Personalize your Gocious workspace with your own brand

Here at Gocious, we realize how significant the value of brand is to our customers. A company brand brings more credibility and marketing leverage and brings a sense of pride, ownership, and belonging. Not to mention, branding your space gets you out of trouble with the marketing and branding team! 

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Webinar replay: Optimize your product line with weighted scoring

Do you use weighted scoring today to make product and feature decisions?  Do you use your own scoring model?  or a simple Pugh analysis? How do you factor in innate bias in the decision-making process of what products and features to build?

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Improving your product fit using weighted score

Deciding on what products and features to offer to the market requires an understanding of your business and customer needs. At times, you need to strike a balance between multiple factors to come up with a product that best meets those needs. However, the factors requiring consideration are often competing with each other.

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Three ways to visually analyze and communicate your product line

To meet your customers' demands as a discrete manufacturer, you need to create a product line with various products and options with many possible configurations. Designing your product line for your customers in a way that is not confusing and in the same time meets their personalization needs can be a challenge. Visualizing entire product lines is a way to ensure it is serving the market needs and is easy to understand from a customer's perspective. It is also an essential tool to strategically communicate what is being built and how it serves the market, enabling everyone inside the organization to stay aligned and informed.

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Creating an agile product portfolio roadmap

There has been a recent change in the market, and you need to analyze your product line and plan a change to the current features and products immediately to address the market in 3 months.

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Enhance your product planning to supercharge your PLM

Does this sound familiar? You're deep into a new product development process and heads down working on executing the product plan. Suddenly, you realize discrepancies in the products and feature definitions, the timelines to launch them, and their configurations. A myriad of spreadsheets, text documents, and presentation files stored in different places make it confusing to navigate as you are not sure what the latest approved decisions and definitions are. This means that now is the time to stop what you're doing and jump into the 'data scramble' and send a deluge of emails to product planning and product management teams to get the answers you need with a definitive picture of the product line.

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Webinar replay: Supercharge your PLM environment

Gocious recently held a webinar to discuss why integrating product planning with PLM is essential. The webinar, available to watch on-demand, presented the benefits of integration for PLM and product planning. We discussed how Gocious can help with that integration and also digitally transforming the product planning process.

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Webinar replay: Product launch cycle trends in the age of agile manufacturing

Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.

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