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Product Management Articles

Product Planners are Artists & Need Tools to Craft Profitable Products

Product planners are like artists. They interpret and translate customer needs into product requirements. Unfortunately, they spend so much time managing the product requirements process that they don’t have as much time to truly innovate. 

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Top 3 Pain Points Affecting Manufacturers & Product Planners

One of the biggest challenges product planners and manufacturers face is hitting the production schedule. You have to be careful that you don’t rush product launch and end up with a misaligned product, or miss fulfilling customer needs or market opportunities. The goal is to optimize around production and equipment efficiencies. And although changes are inevitable during production, having the tools to quickly react and resolve them is critical.

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E-Book: Reducing Complexity & Financial Waste in Product Manufacturing

The complexities of manufacturing products can get out of hand quickly. Product planners and manufacturers need practical, robust tools to gain valuable insight into their product management. 

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5 Tips To Better Align New Products To Customers

Product Planners have to be obsessed with the development of their products.  

What do consumers really need? What features are essential? What will resonate with the market?

It can be a little too easy to aggressively pursue product development in a way that drives a misalignment between expectation and reality in the customer's experience. Of course, product planners want to create the perfect product, but even an ideal model can produce a negative customer experience if you don’t plan ahead.

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Tapping Into Customer Needs When Product Planning

As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.

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Manage Product Complexity and Increase Speed to Market


Introducing our powerful software that introduces new methods and simplified modeling for decision-makers and managers of configurable products to strategically analyze product features. 

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