Product Roadmap Management Blog | Gocious

Maziar Adl

My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.

5 Crucial Steps to Building a Clear Product Roadmap

Product roadmaps are a great way to keep track of your company's progress towards designing, building, and releasing new products to the market. A product roadmap creates a space where you can set goals, track performance, and make decisions for future development. When you have a plan to look over each product and product line, you'll be able to spot both the success and trouble spots with more insight and metrics to prove it. The product roadmap also provides a framework for communicating with stakeholders, investors, and marketing teams.

We've established that roadmaps are great for business, but how should a product roadmap be structured? How can a company keep track of multiple products and brands destined for various markets? We've got five simple steps you can use to build any product roadmap, along with an important tip for managing multiple product lines!

Maziar Adl

Product Management and the Need for Speed in the Digital Age

Products are becoming more complex, and understanding different market segments and personalizing products for each segment iteratively is on the rise. Providing different variations of the same platform and modules for different market segments is a way to enable personalization. But segments are shifting rapidly in the manufacturing space and keeping up with the pace of change and controlling this complexity requires new ways of working and new tools to support it.

Maziar Adl

How Gocious Goes Beyond Product Roadmap Management

Guiding a product from the drawing board to the marketplace requires a full-team effort, one in which everyone in the organization is working with the same information and aligned to the same goals. Historically, manufacturers and software development companies have coordinated this kind of product development using a product roadmap. However, while traditional product roadmap management software can be helpful, it’s also limited. Typically, product roadmap management software focuses on projects over products, meaning the emphasis is on individual tasks as opposed to the overall, bottom-line effect of the fully-realized product. Additionally, traditional product management software fails to account for full product portfolios, and for how multiple components work together.

Maziar Adl

What are the Best Techniques to Create a Product Roadmap?

What should manufacturers know about developing an effective product roadmap? And what are the best product roadmap software solutions for manufacturers to consider? Get insights in the latest post from Gocious, one of the foremost names in product roadmap management.

Maziar Adl

The High Stakes of Physical Product Development Compared to Digital Products & How to Manage Risk

When we imagine the process involved in creating a product, most of us imagine making something with our hands. We might also think of large-scale factories with assembly lines made famous by Ford vehicle manufacturing plants. Today, we've moved beyond having only physical products. We also have an entire industry of digital products and software that we never physically hold in our hands, but we interact with using devices and the internet.

Maziar Adl

9 Effective Ways to Improve Collaborations in Product Development

Multi-stakeholder processes require collaborations to be effective. Think of your own company and all the different departments and teams involved in developing your products. You have your designers and engineers who create the ideas for the products or the new features that will be integrated. You have the entire production team that covers sourcing materials, manufacturing components, and assembly. Then, there’s the marketing team is in charge of promoting the end product. All these players have significant roles to fill that depend on each other, and no one can complete their work in isolation.

Maziar Adl

7 Unique Advantages of Using a Strategic Product Management Tool

It's no secret that managing product development is a complex process. You may have dozens of team leads or executives to check in with and keep informed. You could be working with one prototype product or managing an entire portfolio of product lines from original models to brand new launches.

Maziar Adl

7 Headaches Every Product Manager Understands (And How to Make Them Disappear!)

The role of a product manager is a rewarding one, even if it's not always glamorous. You're busy balancing the opinions and priorities of different departments, trying to keep everyone on the same page while maintaining ambitious timelines. Still, despite these challenges, seeing a new product or variation on a feature launch into the real world from the ideation stage to the sitting-on-a-shelf stage is incredibly satisfying.

Single Source of Truth (SSOT) in Product Management

Maziar Adl

Manage Product Definition with a Single Source of Truth (SSOT)

As a product manager, you know that your success depends on capturing and having access to accurate product definitions. But keeping track of all that data can be tricky– it's easy for information to get scattered across different files, databases, and teams. The problem gets more complex as your market grows and you want to extend your current products to new or adjacent markets. This can make it challenging to efficiently have all the information at your disposal to make informed decisions about your product.