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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

How Better Communication Makes Roadmap Management Easier for Manufacturers

Communication is essential in all aspects of the manufacturing business, from communicating with buyers, negotiating with suppliers, and leading your internal product teams. Irish playwright, Bernard Shaw, said: "The single biggest problem in communication is the illusion that it has taken place." His point is highly relevant when it comes to managing your product roadmaps and your teams. Clear, consistent communication with stakeholders is one of the most important factors of effective management. Let's discuss some examples of how better communication will impact your business. 

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How to Make Your Roadmap Agile With the Right Tools

Manufacturing is a complex, time-consuming operation involving many people, systems, and tools to keep operations running smoothly. The right software can help keep those operations running smoothly. Product roadmaps that maximize efficiency while keeping customer needs and market trends top-of-mind give a competitive advantage against the competition, but what about ongoing management of those roadmaps? Manufacturers that invest in the right systems will be better equipped to build agility into their product management strategy.  

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The Essential Difference Between Managing Products and Projects

It takes many teams to create great products. The product manager may take the lead on production decisions, but the product does get created without hard work from one or more project managers. While the product managers are responsible for defining and developing the products to be built, project managers oversee various tasks and resource allocations required to get the job done. Here's a closer look at both roles, their interdependence, distinct differences, and how both managers can benefit from using Product Roadmap Management software

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3 Reasons Why Your Product Manager Is the Quarterback in Your Company

You've outlined your vision for your company and defined your product goals. Now, all that stands between you and those goals is finding the right person to execute the strategy to make your vision a reality. The key player who will get that job done is your product manager. If we compare product management to American football, then your product manager is your quarterback. They're the ones in charge of every aspect of product development. Your product manager will:

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The 3 Most Common Misconceptions About Global Product Management

If you've ever wondered what the role of a product manager is, you're not alone. While an organization is filled with teams offering advanced business and technical skills, what expertise does the product manager have? From the outside, it may seem that they possess limited specialized knowledge in any particular area, which often leads to common misperceptions of the role. 

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How Product Roadmap Management Software Can Solve The Most Common Communication Mistakes

Product managers face many challenges in their daily responsibilities. These responsibilities include coordinating with managing the people involved in the production process, from design to manufacturing to distribution.

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Product Strategy: The Results are in

In the Spring of 2022, we surveyed a group of product manufacturers across the United States to learn more about how companies implement their product strategies, gauge their satisfaction with their methods, and learn more about which tools they use.

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5 Ways a Product Roadmap Management Tool Can Help Manufacturers Streamline Communication

Having roadmaps for your product portfolio helps your product managers focus on the bigger strategic goals of your company, but what about the rest of your teams? Are they aware of the goals for the quarter, the year, or five years?

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What Product Managers Need to Know About Communication

If you talk to any relationship expert, they will state how communication is the most crucial aspect of keeping any relationship afloat. Understanding each other's ideas, expectations, and plans for the future will maintain a happy relationship.

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A New Approach to Roadmapping

How to communicate product roadmaps across teams and departments with agility and clarity.

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What Is the Difference Between Product Roadmaps for Physical vs. Digital Products?

Product roadmaps are not a new idea, but how we develop, follow, and manage roadmaps is changing. Every company needs to have sleek, powerful software that allows agility, oversight, and transparency for product management to stay competitive.

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How Having a Product Roadmap Can Transform Your Organization

A roadmap is an essential tool that guides our actions step-by-step to a destination or goal. Maps on their own have been guiding people from place to place since at least 600BCE.

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