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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

How to Build a Better Product Roadmap

The product roadmap is an essential piece of communication for your teams. It is a high-level document that conveys the strategic goals of a product amongst the product line and portfolio. With this in mind, a product roadmap should outline the development process, highlight key metrics, and display important details, such as dependencies, milestone targets, and features of the product.

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5 Ways to Make More Impactful Presentations for Product Managers

If you are an ambitious professional who desires a meaningful career in product management, there will be plenty of professional development opportunities to enhance your skill set as you gain more experience in your field. One of the most valuable strengths you can acquire is the ability to give an impactful presentation. Whether you are showcasing a new product idea, introducing a new product marketing strategy, or giving a post-launch debrief to your chief product officer, being able to share your information confidently and effectively will go a long way. 

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The Impact of Increased Software on Hardware Product Management

The advancement of software technology has fueled a change across the product manufacturing industry by integrating software into traditional hardware products. Consider thermostats, ovens, lights, garage doors, cars, machines, and even pet feeders.  

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How Product Managers Can Be More Intentional With Their Leadership

What are some of the qualities that make a great product manager? Perhaps attributes like honesty, integrity, collaboration, and organization come to mind. When it comes to product management roles, though, all of these qualities are built upon intentional leadership. 

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How to Effectively Prioritize Ideas for Your Products

When it comes to creating new products, it is vital to have a clear strategy in mind. You need to consider how the product will meet the needs of the consumer, not just the things they say they want. In other words, what are their pain points, and how will you go about resolving them?

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Just Released:  Streamline Your Product Development by Capturing and Visualizing Events on Your Roadmap

Are you tired of missing important deadlines and struggling to align your team around your product milestones? Do you want to communicate key dates outside your team’s control and raise awareness of their impact on your roadmap? If so, you'll be excited to learn about the new "Events" feature on your roadmap. 

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What Is a Product Roadmap?

A product roadmap is a specialized management tool that a product manager uses to communicate the product vision and plan to internal company stakeholders. A roadmap will relay the desired outcome and define the steps that are needed to meet this goal within a specified time frame that can encompass several months to several years.  

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How to Know the Difference Between a Product Feature and a Customer Need

Products are built with a multitude of different components and features. When we think about the selling factors of a laptop, the experts look at the specs, such as the operating system, screen size, weight, memory, screen resolution, processor type, touchscreen capability, and battery life. But what about the average customer? Their concerns are more focused on questions about how they benefit from the product. With a laptop, a consumer may ask the following questions:

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Creating and Leveraging a Product Roadmap

A product roadmap is an important tool that helps to outline the product development process. From product conception through to product completion, it defines all of the steps that are needed to build the finished product.

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How Gocious Product Roadmap Management Software Can Help Electronic Companies Be More Agile

In the modern era, it's safe to say that electronics are well on their way to ruling the world. After all, society has been wired to rely on instant access to information, maps, people, and more, all from the palm of their hand, which is wrapped around the latest smartphone on the market. This dependence on electronic devices means that electronic manufacturers must stay on top of market trends, customer feedback, and competing companies to stay relevant. 

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Top Mistakes to Avoid When Scaling a Product Team

When your manufacturing business starts to grow, it is important to scale production to meet that growth. This can include investing in more production capacity but in the product management space it means new products or expansion of current products to meet new segments needs. While these strategies are all essential to meet this new demand, the ability to grow also comes with the need to scale your product team. 

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How Effective Roadmaps Can Save You Time

There's no doubt product management is a complex process. First, you have to identify great products that will perform effectively so you can meet your company goals. Then you have to manage the functions that will get the product built efficiently and on time. 

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