Product Management Articles

10 Useful Online Resources for Product Managers

What Is the Point of Professional Development? 

Whether you are new to the product management industry or a seasoned product management professional, continuing education can benefit you at any stage of your career. All aspects of product development are ever-evolving as technology and trends change over time. The same is true for people; we rely on thought leaders to keep us informed of the latest product design and development news so we can adjust our objectives and processes accordingly.

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How to Incorporate Customer Feedback Into Your Product Planning

As any great product manager knows, creating an amazing product means understanding your target audience. It is important to know what your potential customers are looking for from the type of product you are planning. In-depth customer research is something that can take a product from good to great, which is why customer research cannot be an afterthought. Successful integration of customer research needs to be considered from the beginning and should be interwoven throughout the product planning process. 

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What Is Enterprise Agile Planning in Product Management?

The rise in global demand for products, along with the sophistication of software embedded within the hardware, means that the product world is starting to shift. Manufacturers can no longer spend years developing prototypes before testing them on the market—that method is no longer viable in terms of finances and time. Instead, companies are looking for ways to test ideas sooner, build products quicker, and reduce financial risks. 

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The Top 5 Mistakes Product Managers Make In Managing Roadmaps

A lot of stress can be involved with the development, management, and production of products, and when stress builds, mistakes can start to pop up. As a product manager, you need to find a way to mitigate that stress and stay on track with minimal errors. Having a clear strategy, encouraging consistent communication, and using the right tools can all help to make the job easier and help you avoid these five mistakes product managers tend to make in automotive product roadmapping.

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How to Sync Your Software and Hardware Roadmaps for Success

As increasing amounts of software are being integrated into hardware products, companies must do away with the traditional stage-gate methodology of planning, approving, and testing products and employ agile or hybrid systems instead. When such systems are in place, it is easier to align software and hardware roadmaps and follow a process that promotes success. Phasing out the stage-gate process for a hybrid approach allows for an adaptive strategy that accelerates development.

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What Does a Product Manager Do?

Many of the world’s industries — from technology to pharmaceuticals — are experiencing an increased demand to make their operations more efficient. In a high-pressure climate like this, having a knowledgeable product manager can help streamline the workflow and maximize the team’s ability to execute a product strategy. 

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How to Bridge Communications Between Hardware and Software Teams

From cell phones to cars and smart fridges to pet feeders, software is increasingly finding its way into hardware products. As a result of this growing trend, manufacturers need to integrate software features into their products to provide more user-friendly, customizable options to satisfy the needs of their customers. 

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Product Development: How to Capture and Manage Customer Needs

Customer feedback is an important element that should be considered in the product development process. Why? Firstly, it affirms your commitment to your product users, and secondly, it lets them know you are listening. 

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Top Lessons in Product Management

Complex product management is a risky business. When things go well, you may hit a home run by identifying a product that solves a customer problem, delights the customer, and has a significant impact on the market. These products may be on a trajectory of high growth and high market share and are considered 'stars.' Conversely, when things go wrong, you may end up with a 'dog,' which is characterized by low growth and low market share. How do you end up with a star instead of a dog? 

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Common Mistakes Product Managers Make in Their Roadmaps

Product management is challenging, that's for sure. You've got a big job—keeping products on track, making presentations, updating data, maintaining company goals and product strategies, and so on. It can quickly become difficult to stay organized. The right tools can help make the job easier. The best product roadmaps help minimize errors and streamline product development. We want you to optimize your product roadmap to create as much success as possible. Here are some common mistakes product managers make in their roadmaps so you know what to avoid.

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