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Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

The Top 5 Mistakes Product Managers Make In Managing Roadmaps

A lot of stress can be involved with the development, management, and production of products, and when stress builds, mistakes can start to pop up. As a product manager, you need to find a way to mitigate that stress and stay on track with minimal errors. Having a clear strategy, encouraging consistent communication, and using the right tools can all help to make the job easier and help you avoid these five mistakes product managers tend to make in automotive product roadmapping.

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How to Sync Your Software and Hardware Roadmaps for Success

As increasing amounts of software are being integrated into hardware products, companies must do away with the traditional stage-gate methodology of planning, approving, and testing products and employ agile or hybrid systems instead. When such systems are in place, it is easier to align software and hardware roadmaps and follow a process that promotes success. Phasing out the stage-gate process for a hybrid approach allows for an adaptive strategy that accelerates development.

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What Does a Product Manager Do?

Many of the world’s industries — from technology to pharmaceuticals — are experiencing an increased demand to make their operations more efficient. In a high-pressure climate like this, having a knowledgeable product manager can help streamline the workflow and maximize the team’s ability to execute a product strategy. 

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How to Bridge Communications Between Hardware and Software Teams

From cell phones to cars and smart fridges to pet feeders, software is increasingly finding its way into hardware products. As a result of this growing trend, manufacturers need to integrate software features into their products to provide more user-friendly, customizable options to satisfy the needs of their customers. 

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Product Development: How to Capture and Manage Customer Needs

Customer feedback is an important element that should be considered in the product development process. Why? Firstly, it affirms your commitment to your product users, and secondly, it lets them know you are listening. 

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Top Lessons in Product Management

Complex product management is a risky business. When things go well, you may hit a home run by identifying a product that solves a customer problem, delights the customer, and has a significant impact on the market. These products may be on a trajectory of high growth and high market share and are considered 'stars.' Conversely, when things go wrong, you may end up with a 'dog,' which is characterized by low growth and low market share. How do you end up with a star instead of a dog? 

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Common Mistakes Product Managers Make in Their Roadmaps

Product management is challenging, that's for sure. You've got a big job—keeping products on track, making presentations, updating data, maintaining company goals and product strategies, and so on. It can quickly become difficult to stay organized. The right tools can help make the job easier. The best product roadmaps help minimize errors and streamline product development. We want you to optimize your product roadmap to create as much success as possible. Here are some common mistakes product managers make in their roadmaps so you know what to avoid.

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5 Biggest Challenges of Complex Product Roadmaps and How to Manage Them

Product development is a complex process. While hardware and software developers each have their own unique set of challenges, software integrations into hardware products have greatly increased their complexity. Navigating these new challenges requires a product manager with strong leadership and organizational skills to manage them. Product roadmaps are a useful tool with several features that helps to guide and keep track of the process. 

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Product Owners and Product Managers: How They Work Together

Product managers and product owners each have distinct roles within their companies. Yet, they share a common goal of creating products that both solve problems for their customers and delight them. While their roles differ, their ability to work together is essential to ensure that the product teams meet their goals.

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How Is a Product Roadmap Different From Other Types of Roadmaps?

In the world of product manufacturing, roadmaps are essential components in the development process. These tools offer a visual representation of a strategic plan which helps to align product teams to specific goals while creating transparency in the process. While the product roadmap is the tool that leads the product development process, it will differ from other roadmaps your company may be using for engineering, finances, or project management.

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5 Trends in Product Management for 2023

Every industry sees trends that come and go, but sometimes there are trends that stay for the long term and eventually become the norm. While it's interesting to pay attention to short-term trends, it's more important to recognize when a lasting shift is happening in the industry. In the field of product management, there are trends that come and go. What we like to pay attention to are the shifts underway that will impact and improve the work of the product managers and their product development teams. Here are five trending shifts and how they are impacting product development. 

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How a Visual Roadmap Tool Can Improve Your Product Team’s Transparency

Today’s product manufacturing industry is comprised of companies that manufacture a wide range of products. Companies often employ product roadmap management software as an essential tool that is designed to manage multiple product lines effectively. Transparency, clarity, and communication are greatly improved by using visual roadmaps, leading to a more productive and streamlined product development process. 

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