Product Management Articles

Maziar Adl

Maziar Adl
My main job is to run our Southern California-based venture, Gocious, a product roadmap platform for manufacturers that empowers better product innovation for discrete manufacturers. I oversee the end-to-end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

Is a Product Roadmap Contrary to Agile Philosophy?

In the product development world, there are various opinions on Agile Philosophy. Should organizations use it? Does it work for manufacturing complex products? Is it scalable for large companies?

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What Is Systems Engineering and Why Product Managers Need To Care

In today's technology-driven world, the products we use every day are an increasingly complex mix of software and hardware components. Developing these modern products requires multiple resources, including personnel and components, to build them; systems engineering is the process that brings these different resources together to create a finished product. Product managers must be in tune with systems engineering so they can navigate the many challenges of modern product development

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How Frequently Should You Update Your Product Roadmap?

One of the biggest lessons that product managers learn is that their roadmaps are not set in stone. You can create a product roadmap with the relevant phases and plans, set the milestone timelines, and share access with all stakeholders. However, roadmaps still require continuous management and regular updates. These updates must also be shared with the relevant teams working on each product to inform everyone of the product strategy and prevent operational silos. 

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What Is Stage-Gate Methodology, and Should You Still Use It?

The Stage-Gate methodology has become widely used since it was first introduced as a system in the 1980s. Many companies were using pieces of the puzzle already and found it both easy and exciting to have a system to follow and launch more products successfully. As with any industry, time brings innovation and changes that require methodologies to update and adapt to them. Does the stage gate process for product development remain strong after nearly forty years? Let's discuss the state of the Stage-Gate process and whether manufacturers should still use it. 

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Why It’s Important to Track the Phasing In and Out of Features on Your Roadmap

Very few products stay the same year to year, let alone decade to decade. The components, materials, and designs change and evolve. Sometimes, this is due to consumer demand or innovation; other times, it results from resource shortages or supply changes. When a product team knows in advance that a certain component will no longer be available, this is called phasing out. 

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How the Role of the Product Manager in Hardware Is Evolving

Product managers have traditionally been viewed as intermediaries tasked with understanding customer requirements and translating them into products and features that engineers and product teams understand. However, the rapidly evolving landscape of hardware development has resulted in a significant transformation of the product manager's role, requiring them to step into more prominent positions of leadership and innovation to build successful products. 

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Living in a Hybrid World: How Product Managers Can Navigate Stage-Gate, Agile, and Hybrid Models

In the product development world, different companies use various methodologies to plan, build, and launch their product lines. Some continue to use the traditional stage-gate methods of making and testing complete prototypes over several years before launching to the market. These companies typically have large-scale, complex physical products such as vehicles, machinery, or massive software programs. 

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What Is the Role of AI in Product Development?

Although AI is a newly emerging trend, its applications are already found to be beneficial in multiple industries. In product manufacturing, AI is particularly useful in improving product development processes, predicting customer preferences, and automating laborious tasks.

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What Are OKRs and Why They Matter in Product Development

They say that setting a goal means nothing when you have no way to track your progress or measure your results. The same truth applies to business. Your company may set lofty objectives, but without a clear plan to achieve those goals or specific metrics to track and measure success, those goals will likely not be reached. 

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How to Develop a Product Line: Clone & Own vs. Platforming

Every company that has developed a product their customer loves wants to repeat the same success. It feels good to know your market and deliver value. Some product teams think about long-term success and put plans in place from the initial design. They know that if their product is successful, they’ll want to create other versions. Even companies who haven’t planned in advance to replicate their products still have a choice to make between these two methods. 

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