What Does a Product Manager Do?
Many of the world’s industries — from technology to pharmaceuticals — are experiencing an increased demand to make their operations more efficient. In a high-pressure climate like this, having a knowledgeable product manager can help streamline the workflow and maximize the team’s ability to execute a product strategy.
How to Bridge Communications Between Hardware and Software Teams
From cell phones to cars and smart fridges to pet feeders, software is increasingly finding its way into hardware products. As a result of this growing trend, manufacturers need to integrate software features into their products to provide more user-friendly, customizable options to satisfy the needs of their customers.
Product Development: How to Capture and Manage Customer Needs
Customer feedback is an important element that should be considered in the product development process. Why? Firstly, it affirms your commitment to your product users, and secondly, it lets them know you are listening.
Top Lessons in Product Management
Complex product management is a risky business. When things go well, you may hit a home run by identifying a product that solves a customer problem, delights the customer, and has a significant impact on the market. These products may be on a trajectory of high growth and high market share and are considered 'stars.' Conversely, when things go wrong, you may end up with a 'dog,' which is characterized by low growth and low market share. How do you end up with a star instead of a dog?
5 Biggest Challenges of Complex Product Roadmaps and How to Manage Them
Product development is a complex process. While hardware and software developers each have their own unique set of challenges, software integrations into hardware products have greatly increased their complexity. Navigating these new challenges requires a product manager with strong leadership and organizational skills to manage them. Product roadmaps are a useful tool with several features that helps to guide and keep track of the process.
How Is a Product Roadmap Different From Other Types of Roadmaps?
In the world of product manufacturing, roadmaps are essential components in the development process. These tools offer a visual representation of a strategic plan which helps to align product teams to specific goals while creating transparency in the process. While the product roadmap is the tool that leads the product development process, it will differ from other roadmaps your company may be using for engineering, finances, or project management.
5 Trends in Product Management for 2023
Every industry sees trends that come and go, but sometimes there are trends that stay for the long term and eventually become the norm. While it's interesting to pay attention to short-term trends, it's more important to recognize when a lasting shift is happening in the industry. In the field of product management, there are trends that come and go. What we like to pay attention to are the shifts underway that will impact and improve the work of the product managers and their product development teams. Here are five trending shifts and how they are impacting product development.
5 Ways to Make More Impactful Presentations for Product Managers
If you are an ambitious professional who desires a meaningful career in product management, there will be plenty of professional development opportunities to enhance your skill set as you gain more experience in your field. One of the most valuable strengths you can acquire is the ability to give an impactful presentation. Whether you are showcasing a new product idea, introducing a new product marketing strategy, or giving a post-launch debrief to your chief product officer, being able to share your information confidently and effectively will go a long way.
How Product Managers Can Be More Intentional With Their Leadership
What are some of the qualities that make a great product manager? Perhaps attributes like honesty, integrity, collaboration, and organization come to mind. When it comes to product management roles, though, all of these qualities are built upon intentional leadership.
How to Effectively Prioritize Ideas for Your Products
When it comes to creating new products, it is vital to have a clear strategy in mind. You need to consider how the product will meet the needs of the consumer, not just the things they say they want. In other words, what are their pain points, and how will you go about resolving them?
How to Know the Difference Between a Product Feature and a Customer Need
Products are built with a multitude of different components and features. When we think about the selling factors of a laptop, the experts look at the specs, such as the operating system, screen size, weight, memory, screen resolution, processor type, touchscreen capability, and battery life. But what about the average customer? Their concerns are more focused on questions about how they benefit from the product. With a laptop, a consumer may ask the following questions:
How Gocious Product Roadmap Management Software Can Help Electronic Companies Be More Agile
In the modern era, it's safe to say that electronics are well on their way to ruling the world. After all, society has been wired to rely on instant access to information, maps, people, and more, all from the palm of their hand, which is wrapped around the latest smartphone on the market. This dependence on electronic devices means that electronic manufacturers must stay on top of market trends, customer feedback, and competing companies to stay relevant.