Product Development (5) Articles

What Characteristics Make An Effective Product Roadmap?

Product roadmaps are crucial for communicating the product vision, guiding product development, aligning development teams, and communicating with various stakeholders. The failure to use a product roadmap effectively will often lead to confusion, misalignment, and possible failure of the product. This article focuses on what makes a good product roadmap and how to use it to ensure success. 

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Navigating Product Initiative Approval: Agile vs. Stage-Gate

Developing a new product is a complex process that demands the cooperation of various product teams, the collection of resources, and a significant budget. But before development can begin, there needs to be a product plan and approval from senior executives. 

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Why Company Goals Need to Extend Beyond the Product: Building Sustainable Success

Success in manufacturing relies on the ability of the product team to create products that resonate with the consumer. Traditionally, companies have focused on product-centric goals, investing heavily to identify products and features that meet the customer's needs. 

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How to Use Product Segmentation to Enter New Markets

Every product manager knows they must meet their target audience's needs to succeed. However, they also know that while consumers may ask for a laptop computer, not all their needs will be the same. For example, a customer who loves to play online games will value a powerful CPU and pay more for a smooth experience, while a college student majoring in the arts will value a lightweight model that doesn't add bulk to their stuffed bag. They only need their laptop for general use, and they will not pay more for additional speed or memory. 

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5 Mindset Shifts to Make When Adapting to Lean-Agile Approaches

With the increasing number of products introducing software components and the constant appetite for new customer features, many companies are looking to adopt Lean-Agile approaches for product development to stay competitive. Many resources out there help lead companies towards Lean-Agile approaches, such as the SAFe Framework, which helps companies of all sizes make Lean-Agile methods work for them, no matter the scale of production. But adopting any new method also requires a shift in mindset. Here are five mindset shifts to help product managers confidently make the switch. 

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When Should Your Organization Adopt a Hybrid Approach to Product Development?

Developing new products that customers love is a challenge but a rewarding one when your team gets it right. Moving from the initial idea to the production and release of the product requires strategy and some type of framework. In product development, a company can take choose from a handful of approaches to build and develop new products. The most commonly used approaches include stage-gate, agile, and hybrid systems. This article will delve into these three methods and determine where they are most suitable.

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Is a Product Roadmap Contrary to Agile Philosophy?

In the product development world, there are various opinions on Agile Philosophy. Should organizations use it? Does it work for manufacturing complex products? Is it scalable for large companies?

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What Is Systems Engineering and Why Product Managers Need To Care

In today's technology-driven world, the products we use every day are an increasingly complex mix of software and hardware components. Developing these modern products requires multiple resources, including personnel and components, to build them; systems engineering is the process that brings these different resources together to create a finished product. Product managers must be in tune with systems engineering so they can navigate the many challenges of modern product development

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What Is Stage-Gate Methodology, and Should You Still Use It?

The Stage-Gate methodology has become widely used since it was first introduced as a system in the 1980s. Many companies were using pieces of the puzzle already and found it both easy and exciting to have a system to follow and launch more products successfully. As with any industry, time brings innovation and changes that require methodologies to update and adapt to them. Does the stage gate process for product development remain strong after nearly forty years? Let's discuss the state of the Stage-Gate process and whether manufacturers should still use it. 

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How the Role of the Product Manager in Hardware Is Evolving

Product managers have traditionally been viewed as intermediaries tasked with understanding customer requirements and translating them into products and features that engineers and product teams understand. However, the rapidly evolving landscape of hardware development has resulted in a significant transformation of the product manager's role, requiring them to step into more prominent positions of leadership and innovation to build successful products. 

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