Product Roadmap Management Blog | Gocious

Adapting Your Product Strategy Assessment for Today's Market

If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio. Today’s general productivity tools make it difficult for companies to track and make changes and set their product strategy to adapt to the changing market needs in an agile and efficient way.

5 reasons for buying a product planning software

Maziar Adl

5 Reasons you need a product planning tool as a product manager

Product Managers play a critical role in balancing what customers want with their company’s objectives when identifying products that will be successful. Once these projections are made, they then need to drive the team responsible for turning this vision into reality. However, successful product ideation is not a Product Managers’ only purview. Product Managers also help facilitate or make decisions on what the next generation of products and features should be.

Maziar Adl

EVC, a value-based pricing technique based on Competitive Analysis

Competitive analysis is a common practice to ensure your product is unique and competitive compared to others in the market. Once you have the breakdown of each product's differentiating features, you can perform an initial assessment on what price you could offer your product to the market using Economic Value to the Customer (EVC).

Using a Market Segmentation Grid for product strategy

Maziar Adl

Collaborating on New & Improved Product Opportunities Using a Market Segmentation Grid

Deciding what products and features to offer to your customers requires a clear understanding of your markets. Once you identify market segments, you can propose different product configurations to meet each segment's needs. You can perform an analysis of your products side-by-side against your competition in each segment to see how the segment is being served and find opportunities for new and improved products.

Maziar Adl

Just released: See the impact of specifications on your product score

Our previous article, we explained how Gocious' Weighted Product Score can help you determine how well your product meets market and business constraints. With our new release, you can now identify how specifications are impacting your overall product score. With this new feature, you can detect and address underperforming specifications to improve your overall product fit.

Maziar Adl

Three ways to visually analyze and communicate your product line

To meet your customers' demands as a discrete manufacturer, you need to create a product line with various products and options with many possible configurations. Designing your product line for your customers in a way that is not confusing and in the same time meets their personalization needs can be a challenge. Visualizing entire product lines is a way to ensure it is serving the market needs and is easy to understand from a customer's perspective. It is also an essential tool to strategically communicate what is being built and how it serves the market, enabling everyone inside the organization to stay aligned and informed.

Maziar Adl

Creating an agile product portfolio roadmap

There has been a recent change in the market, and you need to analyze your product line and plan a change to the current features and products immediately to address the market in 3 months.

Simon Leyland

Webinar replay: Product launch cycle trends in the age of agile manufacturing

Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.

The Gocious Team

Webinar replay: Customers want customizations...but do they want the options?

Gocious and JATO Dynamics North America recently held a webinar for manufacturing product planners, designers, and engineers to discuss customer behavior trends in manufactured products. The webinar, available to watch on-demand, hosted experts from the two companies who evaluated the situation manufacturers face in designing product lines with complex customizations.

Maziar Adl

A New Way to Analyze and Visualize Your Product Definition

Within the manufacturing world, product planning teams are chartered to define new products to meet customer and market needs. These products are often made up of countless individual feature sets, packages, and options, adding to the complexity of products. There is a strong need for decision analytics to help inform decisions, reduce complexity, and increase speed to market.

Product Development (10) Articles

Adapting Your Product Strategy Assessment for Today's Market

5 Reasons you need a product planning tool as a product manager

EVC, a value-based pricing technique based on Competitive Analysis

Collaborating on New & Improved Product Opportunities Using a Market Segmentation Grid

Just released: See the impact of specifications on your product score

Three ways to visually analyze and communicate your product line

Creating an agile product portfolio roadmap

Webinar replay: Product launch cycle trends in the age of agile manufacturing

Webinar replay: Customers want customizations...but do they want the options?

A New Way to Analyze and Visualize Your Product Definition

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